American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
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Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
Awards showcase
Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
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How Beauty Brands Can Master Going Live
Content is more than just a way for brands to communicate with potential customers. It allows brands to express themselves in ways unlike ever before. During 2020, brands had to adapt, regroup and pivot to a new world where everything was unprecedented. Digital content was reapproached due to limitations from...
The ASA Rules That Content Creators Must Adhere to Prize Promotion Guidelines
YouTube and Instagram influencer, Molly-Mae Hague, has received 12 complaints made against her to the ASA following a giveaway she hosted on Instagram in September 2020. To celebrate reaching one million YouTube subscribers, Molly-Mae wanted to give back to her followers who have supported her on her journey by offering...
A New Way For TikTok Creators to Connect With Their Viewers
During the testing stage, creators with over ten thousand followers were able to opt-in to trial the feature but now it is available worldwide to any creator who wants to opt-in. If you are interested in using the feature, you must switch your account to a ‘creator account’ which is...
Inclusion of the First and Only Creative Agency in the FT 1000 – A Win For Influencer Marketing
The Financial Times will be releasing the full report featuring case studies and analysis from this year’s ranking on 22nd March. Now, you can read the full list of companies featured, which includes Billion Dollar Boy (BDB), along with the mention that London remains as the city with the...
International Women’s Day – Celebrating Influential Women
The influencer marketing industry is one that is female-dominated. As of March 2020, female influencers made up 84% of the industry, according to a report by Klear. Here at Talking Influence, we admire the hard work that women put into their roles within the influencer marketing industry and believe that...
A Day in the Life: Ben Malka, Senior Talent Manager at Gleam Futures
Ben Malka, senior talent manager at Gleam Futures, joined the team when he was headhunted to help build out Gleam’s gaming division. Ben chatted to Talking Influence about what a day in his life looks like.
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