A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Where Should You Focus Your Influencer Marketing Spend?
While these questions are key to getting started, determining next steps is not always that simple. There are more social platforms than we can count; new features emerge seemingly each day and many of them are starting to look the same. Look no further than TikTok v. Reels v. YouTube...
Why Mindset Matters More than Age
I have yet to hear a single descriptor of a generation that sounds any different from how another generation has been perceived. We know the claims that are usually made: a new generation ‘wants brands to be authentic’ or they ‘value experiences’ – as did the generation before them. Sure, age...
Tech Digest Series: LinkedIn Profile Features and TikTok Creator Hub
YouTube trials hiding dislikes In response to creator feedback, YouTube has recently been trialling hiding dislikes to protect the wellbeing of its community. The team at YouTube became aware that certain creators were being targeted by dislike campaigns aimed at downvoting videos. The aim of the test was to see...
IMS Global 2021: Whalar on Lessons from Lockdown – Driving Digital Business Through Human Connection
With extensive knowledge and experience in the influencer marketing sphere, Emma was able to articulately explore the challenges the industry has faced since the pandemic and the lessons that we can implement in the future. Some of Emma’s key points include: * Why influencer marketing works and is the future...
IMA21: Your New Virtual Ceremony Experience
Taking place on July 22, the Influencer Marketing Awards will be debuting an exciting new format, which will enable you all to socialise, connect, and network – something we have all been craving over the past year. Our new virtual event platform enables in-person video networking and interactive engagement with other...
Three Social Commerce Strategies CPG Food Brands Need Now
For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach both existing and new consumers through digital channels, there’s a not-so-secret weapon for success: influencer marketing. However, I’m not talking about hiring a social media star with followers in the millions to give...
Recommended
