Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Shopify Partners With TikTok to Drive Social Commerce
Just in time for the online holiday shopping season, e-commerce shopping platform Shopify has entered into a global partnership with TikTok to boost social commerce. The deal aims to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales. The partnership...
A Day in the Life: Ian Forrester, SVP, Research & Analytics at Whalar
Ian joined Whalar at the start of 2019 on a mission to bring some rigour to research and insight in influencer marketing. After ensuring Whalar’s basic data house was in order, he conducted the world’s first neuroscience study on influencer effectiveness and, more recently, launched the world’s...
Know Your Image Usage Rights
Let me tell you a story about an influencer – let’s call her Olivia. One day while watching TV, she saw a clip of a YouTube video she’d made for a vacuum company appear as a TV commercial. Startled, next, she noticed images she’d taken for the firm’...
Directory Q&A: HireInfluence
We spoke with featured full-service influencer marketing agency HireInfluence, to find out what makes them stand out from the crowd, the recent campaigns they have been working on and how they measure success. What sets your business apart from the rest? At HireInfluence, we have been solely dedicated to influencer...
Secret Sofa: How TAKUMI Helped Häagen-Dazs Achieve its Highest-Ever Engagements For a UK Campaign on Instagram
For eight Fridays between April and June 2020, thousands of people across the country took part in a completely reimagined, immersive film experience. The ‘Secret Sofa by Häagen-Dazs’ campaign saw the ice cream brand partner with Secret Cinema and brought communal cinema events into the home. As the UK entered...
Pinterest Launches New Initiatives to Support Underrepresented Creators
Pinterest has made a commitment to ensure that half of its managed creators come from underrepresented groups and is launching a tool to support these groups alongside a new brand campaign. The social media platform is introducing a way for retailers, advertisers, and creators to self-identify if they’re from...
Recommended
