We spoke with featured full-service influencer marketing agency HireInfluence, to find out what makes them stand out from the crowd, the recent campaigns they have been working on and how they measure success.
What sets your business apart from the rest?
At HireInfluence, we have been solely dedicated to influencer marketing since 2011. Since that time we have developed only the best intent-driven influencer marketing campaigns that have merged the needs of brands, audiences, and influencers.
Since we are not confined to restricted influencer databases we have more freedom and ability to hand-select influencers for each and every campaign to ensure an organic fit and authentic content.
With the freedom we have in influencer selection we are able to offer true hands-on, white-glove campaign experiences and custom approaches to curate dynamic, innovative influencer campaigns that surpass industry standards.
That’s not all! We also have the best-in-class campaign analytics and data presentations to show our clients campaign metrics that matter to keep them up to date on defined campaign KPIs and goals.
At the end of the day, our mission is to lead the creation of influencer generated content that stays engaging, grabs attention and results in the metrics that matter most to brands.
Choosing the right influencer is a challenge many still face but it is vital to the success of a campaign. What’s your influencer selection process?
At HireInfluence, we hand-select and audit influencers for every campaign to ensure the perfect brand fit and authentic content driven by industry-leading professionals. We utilise a variety of social platforms and niches to create the ideal influencer alignment for your brand with a diverse selection of celebrity, top tier, mid tier, micro and nano.
How does the agency measure campaign success?
We measure campaign success based on various reporting factors that go beyond mere vanity metrics and align with campaign goals and KPIs. In our final report to clients we show how the campaign measured in organic impressions and calculate the engagement rate first. We then compare the engagement rate to the industry standard to measure success on that front in regards to campaign objectives.
After we measure the above metrics we then measure overall brand sentiment, link clicks, post shares/saves and defined conversions solely based on what objectives are in place.
If the campaign met or surpassed campaign goals and objectives and showed increased ROI based on various metric reports we deem the campaign a success. You can find more on influencer marketing ROI here.
Who is your main client?
We have a mix of repeat clients from MTV, Walmart, Target, Nickelodeon, Lee Jeans, and GoldToe plus many more.
What makes a good influencer brief?
To set our influencers up for success and to ensure creative is in alignment with the influencer strategy, we give each influencer an ‘influencer tool kit’. This kit is a complete breakdown of the brands campaign objectives, campaign strategy and influencer requirements. While we give space for creative collaboration we also give guidance along with set requirements to ensure campaign consistency and alignment with the brand.
Tell us about some of the clients you work with:
We recently wrapped a campaign with the Blues Clues and You! in partnership with Nickelodeon and Walmart. The campaign aligned with objectives to create excitement around the newly updated Blues Clues and You! show while also bringing awareness to the new Blues toys and activities available at Walmart.
The campaign hit over 1.5 million organic impressions and resulted in an engagement rate of 3.96%, which is near twice the industry standard of 1.8%.
Another campaign we recently wrapped was in partnership with MTV and Walmart. The campaign objective was to promote the newest collection: Capsule Collection and its presence at Walmart through the use of Gen Z influencers. TikTok was recommended as the first launch point since it lines up with the Gen Z demographic and TikTok’s media vibe also aligns with MTV branding: which focuses on creative expression and legacy.
We used a diverse approach and only aligned with influencers that would hit every segment within the Gen Z demographic. The campaign garnered 16.1 million organic impressions and 216.6 k engagements! It was one of our most successful campaigns to date.
How can our readers get started?
To get started simply get in contact with us today. One of our expert strategists will be in touch to go over your brand campaign details.