Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Influencer Marketing
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Influencer Marketing Awards 2021: Introducing Our Judges
The Talking Influence team, along with industry input, have been working hard to secure a judging panel that is representative of our industry and inclusive of people from all areas of the influencer marketing sphere. Tasked with considering every entry, the judges will be using their experience and expertise to...
Instagram Announces New Live Rooms Feature
Instagram users have previously been able to live broadcast on the app, inviting one other user to join. The new Live Rooms feature allows up to four people to partake in a live broadcast. In Instagram’s blog post announcing the feature, they said; “We hope that doubling up on...
YouTube Safety and the Rise of Aspiring Child Influencers
The new feature will be targeted towards parents of ‘tweens’ and young teenagers, who are ready to move away from the YouTube Kids app which hosts a curated selection of content suitable for children under the age of 13. In a blog post announcing the new feature, James Beser, YouTube...
New in Pinterest Creator Tools
Pinterest previously has not identified itself as a ‘social media’ platform in the same vein as Twitter, Facebook, or YouTube. However, the introduction of story pins in September, and the app’s report that they reached over 400 million monthly users last summer, shows that the app is building a...
Facebook Announces Launch of TikTok-style Video Application for Rappers
Facebook’s new product experimentation team has launched a content creation app exclusively for rappers – BARS. The app hosts professionally developed tools for rappers, including an auto-rhyme dictionary for beginners and a freestyle mode that generates random words for creators to develop into their unique rap. The app has a...
What TikTok Made Cool: Viral Food Trends
TikTok trends from dances to the latest fashions often seem to blow up on our ‘for you pages’ out of nowhere. One minute we are cutting our own hair, and the next we are trying to become Gordon Ramsey. Recently on the app, users have been doing the latter, as...
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