Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
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OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction....
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
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How to Solve the Problem of Tokenistic Marketing
How can brands and influencers get it right? And how can brand marketers see beyond their own unconscious biases to connect with creators already championing their own communities? Using cause marketing for good The new phenomenon labelled ‘cause marketing’, meaning actively tying your brand’s image to an important issue,...
Could the Four Day Week be the Future for the Influencer Marketing Industry?
Being surrounded by like-minded colleagues who you can bounce ideas off of in the office has many benefits for both creativity and social life. However, many of us can’t deny that sometimes catch-ups next to the office coffee machine may last a little bit longer than they should. Working...
Why all Influencer Marketers Should Put More Trust in Creators to Redefine Brand Partnerships
MEMBER EXCLUSIVE Become a free member for instant access to this article and all other Member Exclusive content on Talking Influence. Members also receive our weekly newsletter roundup delivered each Wednesday. Sign up for a free account! Already a member? Sign in to your account...
Twitter: Out with Fleets, in with the Shop Module
Fleets were available on Twitter for just nine months, with the feature officially closing on 3rd August. Ilya Brown, a Twitter product executive, said the feature was introduced to encourage a “lower-pressure, ephemeral way for people to share their fleeting thoughts.” Twitter did not see the user growth that they...
Social Commerce is the Future of Marketing
The difference between social commerce and general social media marketing is that social commerce allows consumers to purchase from a brand directly without ever leaving the social media platform. So what is it that makes social commerce so successful? We are always shopping It’s essential to remember why people...
The Inside Scoop on How to Take Home an Influencer Marketing Award Next Year…
Bronze, silver, and gold winners were crowned in six different awards categories: Campaign, Vertical, Industry, Agency, Technology, and Platform. Big names in the industry such as Ogilvy, Billion Dollar Boy, and Digital Voices are among those who achieved prestigious recognition. The Book of the Night is jam-packed full of information...
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