Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.

The Strategy Reset - How Creators Are Redefining Growth for Brands

Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals

As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.

Don’t Go! Redefining Affiliate’s Role in Retention

With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.

The Real Problem with Browser Extensions

Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.

OpenAI Experiments with Marketplace Ads in ChatGPT

Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.

Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change

ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.

Once and for All, Are Creators Really Earning More in 2025? Here’s the Data

Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?

From Online to IRL - Why Community Ownership Matters More Than Ever

Slop vs. Substance - Is Creator Content Key to Breaking The AI Feedback Loop?

FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities

Affistash Co-Founder describes the move as a new “milestone.”

UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?

The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.

The State of UK Affiliate Marketing – What the Industry Thinks

The APMA's Kevin Edwards runs through findings from the most recent advertiser survey.

PayPal Wins Dismissal of Influencer Lawsuit Over Honey’s Alleged Cookie Stuffing

The court states that the complaint fails to demonstrate concrete harm, noting that lost commissions result from last-click attribution rules.

I Went to B2B Unplugged: The Creator Sessions - Here’s What I Learnt About Being a LinkedIn Creator

Here's what I learnt about being a LinkedIn creator: it's not as scary as it seems.