Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
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OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction....
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
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TikTok Celebrates Iconic Ad Campaigns with Re:Make
Understanding that its audience loves a ‘throwback’, TikTok recently launched the Re:Make campaign. You know what they say, ‘if it ain’t broke, don’t fix it’ – this is why TikTok has collaborated with brands such as Skittles, Snickers, and Old Spice in celebration of the iconic advertising campaigns...
Launch of Instagram ‘Limits’ will Hide Abusive Messages
The new ‘limits’ feature is one that users can switch on in order to hide comments or messages from those who do not follow or those who have just started following them. Instagram has introduced this feature off the back of spikes in mass abusive messages from those “who simply...
Gender Treatment Within the Influencer Marketing Industry – Are We Fairer than Others?
A recent documentary on the gender-based pay gap, ‘Explained’, sheds some light on what’s behind the fact that female professionals on average still earn less than their male counterparts for doing the same work. It seems that the prospect of having children is the number one factor wrongfully condemning...
Talking Influence 50 2021: Nominate Your Industry Superstars
Nominations are now open for the annual Influencer 50 list. The alphabetical list is curated from a B2B perspective from a combination of peer nominations and research conducted by the team at Talking Influence. We want you to help us feature the best of the best on this years’ list....
Why Social Audio is Not a Fad
Twitter, Linkedin, Facebook, Instagram, Youtube, and TikTok are primarily visual. People post text, photos, and videos. Social audio platforms offer a radically different medium of communication because they are primarily audio and are, crucially, conversational and deliver content in real-time. Before I delve into 10 ways I believe such social...
TikTok Overtakes Facebook as Most Downloaded App Worldwide
A report analysing app downloads across the globe presented that the number of downloads of TikTok has overtaken Facebook, WhatsApp, Instagram, and Facebook Messenger, all of which are Facebook-owned, in downloads, even in the US. Since TikTok’s parent company ByteDance launched the international version of the short-video platform in...
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