A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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#TalkingInfluence50: Meet the Top 50 Influencer Marketing Change Makers of 2021
The #TalkingInfluence50 aims to recognise the key players and change-makers within the influencer marketing industry. In an ever-growing industry, we are always seeing new talent breaking through the scene, bringing with them their knowledge and experience to enable the creator economy to thrive. A huge thank you to those who...
Influencer Marketing Awards 2022: Entry Kit Open To Reward Effective, Creative and Inclusive Collaborations
The Influencer Marketing Awards, now in its 4th year, is the pilot in rewarding effective, creative, and inclusive collaborations that authentically connect brands with consumers. Receiving an Influencer Marketing Award for your team or your campaign emphasises that you have been recognised as best in class by a thought-leading, expert...
Video Engagement: Are Brands Still Investing in Long Form Creator Content?
Short-form content in general, and videos in particular, are surely easier to consume, and people often choose TikTok over YouTube to kill some time and relax. Yes, TikTok is reported to have a higher user watch time than YouTube in the US and UK. The engagement rate is higher for...
A Day in the Life: Irina Shames, SVP of Strategy and Revenue, 3BLACKDOT
Irina Shames has worked in media and entertainment her entire career, driving partnerships, business development and revenue for global conglomerates and innovative startups.
Live From #IMSLDN21: Do You Know Your Licensing Rights?
As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper into their thoughts for the future of the industry. I caught up with IP Lawyer and Influencer Regulation Specialist, Amy...
How Brands Can Drive Growth Through Social Commerce
Just like certain e-commerce businesses give you the option for ‘one-click buy’, social media has followed suit, and now you can purchase as you scroll, without having to leave the social app. Traditionally, e-commerce has had three models: B2B (manufacturers and distributors), B2C or D2C, and Marketplaces (such as Amazon)...
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