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Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
The State of UK Affiliate Marketing – What the Industry Thinks
The APMA's Kevin Edwards runs through findings from the most recent advertiser survey.
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The Year of the Blogger: Instagram Influencers in the UK Increased Their Affiliate Revenue by 5x in 2021
Creators have many innovations to enjoy in social networks, for example, the announcement of launching prepaid subscriptions in the near future. Moreover, the growth of sales and earnings from affiliate marketing brings even more pleasure. According to Admitad Affiliate, in 2021, the number of sales through Instagram in the UK...
Why You Don’t Need to Just be an E-Commerce Brand to Work with Influencers
It’s time to change the narrative around influencer marketing and demonstrate how it’s not only a tactic for e-commerce and retail brands but a huge opportunity for those in cause-led, education, public communications and beyond.
Directory Q&A: The Outloud Group
Talking Influence chatted with David Hoos, B2B Performance Marketing Manager at directory listed agency, The Outloud Group to find out more about what they offer and how you can get involved. Thank you for taking the time to work with us on this Q&A. First of all, please...
Why are Luxury Brands Getting Left Behind on TikTok?
There are so many brands killing it on TikTok, creating exciting, engaging, and recognisable content that in turn boosts their sales. This approach may be the key for fast fashion brands and high street beauty retailers to become a hit amongst young consumers, but for big names in luxury fashion,...
Grow Your Influence in New York as IMS Launches Brand New Show
For the first time ever, Talking Influence will host the Influencer Marketing Show New York on April 27th 2022 at New World Stages. The boutique conference is aimed at producing unique content tailored exclusively to brands, to ensure that they walk away with actionable insight which will enable them to...
Why Ignoring Meta's Shops Could Destroy Your Brand
The world of social media advertising was shaken up in May this year, when Apple released the iOS 14.5 system update, directly impacting the Facebook group, now Meta’s, ability to gather and use data outside of their app, leading to less visibility on ad performance for advertisers on...
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