Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
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Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
“Affiliate Has the Opportunity to be the Hero of the Journey”: Ewen Finser on the Rise of the Media Underdog
But affiliate risks becoming a niche channel if it fails to adapt, says ScaleVisible CEO.
Landmark US Verdict Against Meta and YouTube Signals New Risk for Influencer Marketing
Jurors concluded that Meta and Google deliberately designed platforms that contributed to addictive behaviours and negatively impacted the claimant’s mental health.
SoFire’s Hot Campaigns: Alix Earle’s Skincare Launch Proves Why Authenticity Always Wins
Welcome back to SoFire’s Hot Campaigns, as we dive into Alix Earle’s new path as a founder.
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New Service to Provide Must-Know Influencer Marketing Advice is Here
Today, coinciding with the government’s publication of its response to the Influencer Inquiry Report, the Influencer Marketing Trade Body (IMTB) launches its brand new regulatory advice service, REASSURE. The service, which is exclusive to IMTB members, will allow members to benefit from one-to-one telephone consultations with Hashtag Ad Consulting,...
BookTok: Building Advocates Within the Publishing Community
The pandemic secured TikTok’s place as a global trendsetting giant. Today, it reaches people of all ages and drives sales of everything from fashion to tech, wellness, subscription services, and more. Books are no exception: #BookTok, the hashtag created by “bookfluencers” to curate reading-related content, already has over 60...
5 Influencer Hosted Podcasts You Need to Listen To Right Now
If you’re on the lookout for a new influencer-hosted podcast to listen to, then you’re in the right place. Here are five podcasts hosted by content creators that you should be listening to right now. Saving Grace – Hosted by GK Barry Grace, or ‘GK’ Barry as she is...
Influencers and Affiliates are Complementary, Not Competitive
While influencer and affiliate marketing discussions often centre on one versus the other, it shouldn’t be a case of either/or, but both. They are not opposite but complementary – something which came out loud and clear from a recent panel discussion.
Influencer Cybersecurity: Why Social Media Personalities Must Protect Themselves
The position of a successful social media influencer is a coveted one that many people aspire to. More than half of social media users under 45 would quit their jobs to become influencers. But it’s not easy to make the breakthrough and become an influencer, whether that’s on...
A Day in the Life: Sharmayne Anandarajah, Project Manager at The Good Egg
Sharmayne Anandarajah joined The Good Egg not long after the agency was founded, just before the pandemic in 2020. Since then, the team has taken home the Influencer Marketing Award for Best Boutique Influencer Marketing Agency, and Sharmayne has been there every step of the way…
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