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Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
The State of UK Affiliate Marketing – What the Industry Thinks
The APMA's Kevin Edwards runs through findings from the most recent advertiser survey.
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Tickets Now on Sale For the Influencer Marketing Show in NYC
Taking place on 27th April 2022, the Influencer Marketing Show New York will be a first-of-its-kind event tailored towards brands who want to navigate the intricacies of the influencer marketing channel and execute successful campaigns. A boutique experience The intimate event is programmed specifically for brands who are new to...
Six Common Mistakes Made by Social Media Influencers and How to Avoid Them
Living your whole life in the glare of the public eye is no easy task, especially for those successful enough to make it their full-time job and primary source of income. Followers, especially younger ones that have grown up with the likes of Tik Tok, Instagram, and Twitter, can be...
CEO of Rakuten Advertising, Nick Stamos, on the Convergence of Brand and Partner Marketing
The true value of the affiliate marketing channel is something those within the industry are aware of, but that others may not realise. Proving these benefits is incredibly important, and this can be done by truly understanding the value that affiliate brings beyond the last click
Sales from TikTok Tripled in 2021: Learn How to Earn on the Trending Platform
It comes as no surprise that such a fast-growing social platform brings many marketing opportunities – according to IT company Admitad, in 2021 the number of sales driven by TikTokers in Europe has tripled. But let’s get to the main point; how can this trendy social network help you earn...
Case Study: How Surfshark and Digital Voices Have Developed a Successful Influencer Marketing Strategy Together
In this exclusive case study Talking Influence chatted with Jenny Quigley-Jones, CEO and Founder of Digital Voices, and Giedrius Petraitis, Head of Influencer Marketing at Surfshark, about how the agency and the brand came together to shape a best in class influencer marketing strategy to drive resu
Instagram Guidelines and Rules for 2022
For those who may need a refresher as we dive into the new year, here is everything you need to know in regards to Instagram’s current guidelines, rules, and tips for promotional content.
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