The true value of the affiliate marketing channel is something those within the industry are aware of, but that others may not realise. Proving these benefits is incredibly important, and this can be done by truly understanding the value that affiliate brings beyond the last click.

PerformanceIN caught up with CEO of Rakuten Advertising, Nick Stamos, and he gave us a run down of exactly what he thinks will come to light within the channel in 2022 and beyond.

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