Japanese retail company Uniqlo has teamed up with video platform TikTok to promote the brand’s #UTPlayYourWorld in-app user-generated contest. The contest requires the app’s users to
Creative agency Social Chain has announced plans for the company to become public. Founders Steven Barlett and Dominic McGregor made the official announcement on LinkedIn.
“On Friday, we gathered over
Influencer marketing agency Whalar and neuro-marketing agency Neuro-Insight have published the world’s first neuroscience study on influencers. The report looks at the comparisons between the emotions evoked
The umbrella term ‘influencer’ tends to be used to define the huge spectrum of digital-first talent from the likes of celebrities, content creators and gamers to micro influencers, vloggers
It is rumoured that media, marketing and comms business Jungle Creations and influencer marketing agency Goat are in talks about merging into one media and marketing company, which would create
The crazy amount some top-tier influencers earn has been splashed in the headlines, yet, brands, content creators and agencies are still in the dark when it comes to working
You’ve heard the name TikTok batted about and you may have even seen a trending dance or prank mixed with music from the platform, but why are few brands
Shoppable social media is growing in popularity as consumers continue to ditch retail stores and traditional authorities on fashion in favor of mobile shopping and curated influencer looks. Audiences want
Los Angeles-based online clothing retailer Revolve is known for promoting its clothing through a network of 3,500 mid- to macro-influencers to target millennial and Gen Z women.
Affiliate Huddle returned to London (June 6), this time hosted at the QEII Centre in Westminster. With a packed agenda covering topics from the power of the partnership for business
One year after Unilever PLC warned that fraud was undermining influencer marketing, the company’s venture capital and private-equity unit has invested in influencer marketing software platform CreatorIQ.The
Snapchat is feeling the pressure from platforms like Instagram and is upping its e-commerce game. Snapchat has launched an in-app shop feature for top influencers on the platform,
