SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
The report found that offers provide a key opportunity to drive incremental revenue.
According to the French advertising group, the deal opens up agentic opportunities.
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok is bringing its ad-free subscription model to the UK.
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
New Google updates usually arrive with a reckoning, but is this one actually better for SEO?
Influencer marketing is one of the most effective ways to get your brand in front of the right audience right now. It is said to have higher engagement rates, attract like-minded people, and have a higher return on investment. This is because influencers are trusted and admired by their followers,...
What not to do with your brand identity.
While many of us have felt the effects of the cost-of-living crisis, few have been hit quite as hard as Gen Z. From lattes to laptops, prices are steadily rising and everyone is feeling the squeeze. While Gen Z may be shielded, to some extent, from soaring utility bills and...
Is the marketing funnel becoming obsolete in the modern world?
Working with a group of influencers who can: boast impressive follower figures, who have an active and dedicated fanbase, who can generate an engagement rate three to seven times higher than average, and who are guaranteed never to damage your brand by disgracing themselves in public sounds like the dream...