SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
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Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
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9 Old Marketing Tactics You Shouldn’t Rely on Anymore
Marketing tactics evolve over time. From door-to-door marketing to television commercials to digital advertising, marketing techniques are changing. With the evolution of technology, marketers tend to adapt to new trends and use new means to promote their businesses, products, and services. Consumers are becoming smarter and they have changed their...
Talking Influence with: Verity Park, tbh talent
Today’s guest is founder of tbh talent, Verity Park. Verity has worked in the influencer marketing space since 2017, which is when she joined Gleam Futures as a talent coordinator. During her time at Gleam, Verity worked with some of the UK’s most prestigious digital talent including Grace...
Deep Dive: Reverse Regulations - Could Influencer Marketing Guidance Be More Lenient?
The protection of creators and their audiences on social media is paramount. But when it comes to sharing educational content on more sensitive topics, is it fair that creators should be restricted from doing so?
Innovation, Adaptation, and Creativity: What to Expect at IMS London 2022
Taking place at Old Billingsgate, London, on 20th October, the Influencer Marketing Show will be taking place as a stand-alone show following PI LIVE London for the second year running, this year, with three different content tracks. The agenda is brimming with sessions featuring big industry names including Wild, Patreon,...
The Detriment of Inauthentic Love Island Partnerships
The winners are announced, the contestants leave the villa, and before they even get around to catching up with family and friends, each year, Love Islanders are approached by brands that are desperate to embark on a new partnerships.
What’s Got Us Talking in August 2022?
August has presented positive changes on social media such as the ability to filter out weight loss-themed content on Instagram, the launch of YouTube’s US podcast platform, and many more social platform features that will allow the content creator sphere to expand.
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