The Business of Influencers is a newly launched board that has been created with the aim of establishing a clear set of principles and guidelines for campaigns and building a
Influencer marketing platform Buzzoole has today (December 5) announced it has secured $8.9 million in Series A funding from StarTIP (Tamburi Investment Partners) and Vertis Venture 2 Scaleup. The
When it comes to searching for gift inspiration, scrolling through social media feeds is becoming the new stroll down the high street. Every month 90 million users click through to
Getting your brand in front of tens of thousands of people in your target market was once reserved for Fortune 500 companies with massive advertising budgets. We’ve now seen
This year has seen brands take influencer marketing more seriously and dedicate more of its budget to it than ever before. As a result, the industry has begun to look
Influencer marketing agency Hypetap has created an artificial intelligence (AI) tool that helps brands connect with the most relevant influencers.
Using Amazon’s image recognition service, Amazon Rekognition, Hypetap’s
In response to the industry’s growing demand for analytics, Upfluence has launched a free plugin that allows you to evaluate influencers directly as you browse. With fake followers, transparency
With more than one billion active months users, Instagram’s ability to create and carry trends is huge. While some are fleeting, others make a serious impact. Flatlays for example,
Following similar crackdowns on social media platforms like Twitter and Facebook, Instagram has revealed more plans to crack down on automated third-party apps people use to leave paid-for
Model agency Women Management, which has launched the careers of models like Jourdan Dunn, Kate Moss and Isabeli Fontana, and influencer marketing platform InfluencerDB have announced a partnership to help
The Influencer Marketing 2020 report carried out by Influencer Intelligence in association with Econsultancy, which is based on opinions of both 1,173 marketers and 500 consumers in the UK
This year saw the beginnings of an evolution in the marketing industry. Despite speculation of an inevitable plateauing of influencer market, demand continues to grow. A report carried out by
