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Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
The State of UK Affiliate Marketing – What the Industry Thinks
The APMA's Kevin Edwards runs through findings from the most recent advertiser survey.
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Pinterest Elevates Female Voices on the Platform
The goal of Pinterest’s new Elevates programme is to enable the growth of underrepresented businesses on the platform. The programme will provide both monetary and strategic support to 10 different businesses using Pinterest. Nichole Barnes Marshall, Global Head of Inclusion and Diversity at Pinterest says: “At Pinterest, it’s...
Talking Influence with: Sravya Attaluri
Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry. In today’s episode, Neve Fear-Smith chatted with ‘Multidisciplinary Artivist’, Sravya Attaluri about her personal and professional influences, and her...
Connecting with Younger Generations Through Video Marketing
Video marketing is an integral part of any good marketing strategy. In 2020, 92% of marketers said they routinely used videos as part of their campaigns, and a further 88% said that the medium gave them an objectively positive ROI. But not all video content is equal. What may have...
Deep Dive: How is the Fintech Industry Shaking Up Performance Marketing?
With the continued rise of card-linked offers (CLO) and the development of apps providing more ways for consumers to manage their finances, what will incentive partnerships bring to the space in 2022?
A Day in the Life: Dana Hasson, TikTok Creator and Founder of Should Look Like This
At 24 years old, Dana Hasson has found the sweet spot of social media success, amassing a loyal TikTok following of over 2.5 million in just two years.
What’s Got Us Talking in February 2022?
Pinterest’s AR shopping feature expands Pinterest is working with a select group of US retailers expanding its AR shopping feature, allowing shoppers on the app to use the ‘Lens camera’ tool to see what items of furniture and soft furnishings could look like in their homes. Users then have...
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