In wake of recent headlines around the problems of fraud and fake followers in the influencer marketing industry, L’Oreal’s Active Cosmetics Division has taken measures to ensure transparency
Made in Chelsea star Louise Thompson apologised for breaching advertorial rules while promoting a facial brush product on Instagram. The Advertising Standards Authority (ASA) banned Thompson’s Instagram story for
Photo by Vivien Garnes
Upfluence, a leading SaaS influencer marketing platform, announced that it successfully raised $3.6 million in Series A funding. The round was led by the tech
Kairos Media, a digital communications agency based in London has delivered a successful Instagram campaign with the use of social media influencers for the launch of the mobile game, Football
When getting started with influencer marketing the temptation can often be to go after the huge well-known influencers, but this will often be a bad call for several reasons:
Facebook Watch is now available worldwide following its launch in the US a year ago. The video-streaming service allows users to discover great videos that appear in Watch – from
Influencer ranking, discovery and AI-driven analytics form Deep Social has announced that the company is permanently discontinuing their service and are commencing a winding down process of the company,
Launching successful influencer campaigns is a challenge for many brands, however, producing them on a global scale is particularly difficult due to several factors including the cultural differences of target
Influencer marketing platform Social Circle has launched the UK’s first influencer marketing training academy known as the Social Circle Academy.The Social Academy is a free-to-access online
Social media influencers, who can have a huge impact on what their followers do and buy, may in fact not be declaring when they have been paid for content, or
Berlin-based influencer marketing platform Brandnew IO has filed for insolvency, according to an official statement from the company’s CEO Francis Trapp.
The platform, which was launched in 2016,
Influencer marketing technology company Klear has introduced a way to fully track content posted to Instagram Stories, allowing marketers and users to compile more data. The technology will work in
