APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
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Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
“Affiliate Has the Opportunity to be the Hero of the Journey”: Ewen Finser on the Rise of the Media Underdog
But affiliate risks becoming a niche channel if it fails to adapt, says ScaleVisible CEO.
Landmark US Verdict Against Meta and YouTube Signals New Risk for Influencer Marketing
Jurors concluded that Meta and Google deliberately designed platforms that contributed to addictive behaviours and negatively impacted the claimant’s mental health.
SoFire’s Hot Campaigns: Alix Earle’s Skincare Launch Proves Why Authenticity Always Wins
Welcome back to SoFire’s Hot Campaigns, as we dive into Alix Earle’s new path as a founder.
PI LIVE Level Up: Embrace the Weird and Connect with Confidence
In the heart of Bristol, the industry came together to build the soft skills that uplift the industry.
Industry in Flux: DealMaker Shines Spotlight on Affiliate Transformation
Times are certainly changing, but DealMaker demonstrated that the industry is readying its defences.
Beyond the Click Marketing Attribution for the AI Age
The era of GenAI is here, fundamentally changing how consumers discover and buy products. This shift has created a new form of influence or soft-touch affiliation, where affiliate content drives conversions without a direct click on an affiliate link....
Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming
Haley Baylee's Netflix debut on reality TV show Win the Mall signals a shift in traditional TV's use of influencers.
YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped
At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect.
TikTok Takes New Audience-Targeted Ad Solutions to Market
The rollout marks the giant’s latest move towards becoming a full-funnel marketing solution.
Inside the €1bn Huel Sale to Danone
Danone has agreed to acquire UK-based nutrition brand Huel for €1bn.
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Deep Dive: Reverse Regulations - Could Influencer Marketing Guidance Be More Lenient?
The protection of creators and their audiences on social media is paramount. But when it comes to sharing educational content on more sensitive topics, is it fair that creators should be restricted from doing so?
Innovation, Adaptation, and Creativity: What to Expect at IMS London 2022
Taking place at Old Billingsgate, London, on 20th October, the Influencer Marketing Show will be taking place as a stand-alone show following PI LIVE London for the second year running, this year, with three different content tracks. The agenda is brimming with sessions featuring big industry names including Wild, Patreon,...
The Detriment of Inauthentic Love Island Partnerships
The winners are announced, the contestants leave the villa, and before they even get around to catching up with family and friends, each year, Love Islanders are approached by brands that are desperate to embark on a new partnerships.
What’s Got Us Talking in August 2022?
August has presented positive changes on social media such as the ability to filter out weight loss-themed content on Instagram, the launch of YouTube’s US podcast platform, and many more social platform features that will allow the content creator sphere to expand.
Battling and Thriving in a Recession with Influencer Marketing
Many of us are already tightening our belts as we feel the pinch of the cost of living crisis. It seems undeniable that another recession is looming, and even if it doesn’t, a business slowdown is inevitable. We invariably see the same belt-tightening in advertising in the face of...
WTF is… a Decentralised Ad Exchange?
What is the technology powering decentralised ad exchanges? How can it solve the problems of the current programmatic model?
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