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Is Google Dead? Study Finds Consumers are Choosing TikTok as a Search Engine
A new Adobe report has revealed that nearly half of US consumers (49%) now use TikTok as a search engine.
‘It Pushes the Industry’ Inflektion’s Haafiz Dossa on the Impact of Innovation at the USPAs
For Inflektion’s Haafiz Dossa, winning gold at the USPAs set the stage for a strong 2026. Here’s what he advises for those eyeing submission and success this year.
Onetag Acquires Adtech Aryel for Creative Integration
Onetag shared that the deal aims to create a unified value exchange in digital advertising amidst industry ROI pressure.
The Global Influencer Marketing Awards are Back for 2026: Enter Now
The Global Influencer Marketing Awards will be returning with a flashy new rebrand this September.
Gen Z Founders: How a Greek Summer Started Isobel Dolan’s WANT-ID
Isobel Dolan founded WANT-ID with the core value of turning athletes into more than names on a roster, but what does that actually look like?
SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva
Gemma Collins and Canva slayed an absolutely iconic campaign this week.
‘It strengthened our credibility’ Upsellit’s Jeremy Aaronson on Industry Recognition at the USPAs
Having grabbed gold at the USPAs, Upsellit’s Jeremy Aaronson talks industry acclaim, submission top tips and post-triumph trajectory.
Monthly Top Line - February 2026
Our walkthrough of the latest promotions, job picks and industry moves in February.
Creator Economy Monthly Top Line: February 2026
Welcome back to our Monthly Top Line - creator economy edition. Find out career moves from February 2026.
"Sometimes family is who we find along the way” Elissa Wardrop on Her Viral IKEA Punch the Monkey Campaign
From a 9-minute editing window to a message about found family, Wardrop takes us behind the viral Punch campaign.
Gen Z Founders: How ZEO Dylan Huey Turned From Teen Content Creator to Business Owner at 22
Gen Z Founder Dylan Huey has never taken the leap from a 9-5 to a business owner: he’s always been on his own entrepreneurial path.
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Gen Z Founder Asti Wagner on Authenticity, Influence, and Building Invyted in a Billion-Dollar Industry
“Now more than ever, it’s crucial brands get influencer marketing right,” says Asti Wagner, founder of Invyted.
Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon
At PI LIVE, we caught up with John Sadeghipoor, Chief Marketing Officer at Lulu Guinness, who shared how the heritage brand has experienced a remarkable year of growth and innovation.
“We’re Providing Certainty in Uncertain Times” Reward Gateway | Edenred on Black Friday
Reward Gateway | Edenred is gearing up for a busy holiday season, with ambitious targets, new campaigns rolling out, and global expansion on the horizon.
Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones
At this year’s CreatorFest, we caught up with Mark Murray Jones, Chief Strategy Officer at OMD, after his main stage session.
“I Didn’t Think I’d Return” After Hardbacon’s Collapse, Founder Julien Brault Launches New Affiliate Business
Julien Brault didn’t think he’d return to affiliate marketing after Hardbacon’s collapse, but he’s back with MooseMoney, this time betting on short-form video and AI-driven growth.
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