Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones
At this year’s CreatorFest, we caught up with Mark Murray Jones, Chief Strategy Officer at OMD, after his main stage session.
By
Sofia Aira
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Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
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Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
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Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
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