Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
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IMS Global 2020 Throwback: A Taste of What’s to Come…
During the lead-up to the Influencer Marketing Show Global that will be taking place next week, we will be releasing sessions from last year’s show every day leading up to the event. In this session, Stephanie Hoppe, Head of European Operations, and Krishna Subramanian, Captiv8 CEO and co-founder discuss...
IMS Global Sponsor, Traackr, Release Report on Top Beauty, Platform, and Influencer Trends
Research found in the recent report conducted by the data-driven influencer marketing platform, Traackr, found that fragrance, inclusive skincare, body positivity, and other TikTok-driven content was among the top beauty trends in the influencer market in 2020. Traackr’s ‘State of Influence: Beauty’ aimed to investigate how the challenges of...
The Importance of Events and Maintaining Community in the Influencer Industry
If a content creator was from out of town, they would have traveled in just for the occasion. Why? Because these events are for forging connections and building networks – to meet like-minded creatives and to connect with brands. These events are some of the few occasions that individuals could meet...
TikTok Health Content: Educational or Damaging?
There are certified doctors using TikTok to make educational content surrounding health and offer tips and advice to their audiences. TikTok users are certainly finding the information shared by doctors on the app helpful. The hashtags #DoctorsOfTikTok or #TikTokDocs have thousands of videos and hundreds of millions of views. Where...
The Metaverse is Coming – Are You Ready?
What is the Metaverse? The Metaverse is the next big thing in the online world. Literally meaning ‘beyond universe’ the term is used to describe the future of our online life which is essentially a shared virtual space. It combines an enhanced physical reality with a virtual space and encompasses...
Full IMS Global Agenda is Now Available Exclusively to Ticket Holders
We welcome long-standing friends of the show, as well as some new faces who will give us a fresh perspective as to where the industry is headed. Be sure to read our speaker announcement, which is guaranteed to leave you wanting more. The Influencer Marketing Show team has hand-selected speakers...
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