Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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What’s Got Us Talking in April 2022?
As always, the opportunities for content creators and brands to thrive on social media platforms are expanding. We explore this month's exciting updates from TikTok, Instagram and Twitter as well as news from IMS NYC partners, Mavrck.
The Best Way to Grow Your Influence and Champion Your Brand - IMS NYC Wrap Up
The first-ever Influencer Marketing Show in New York is now under our belt. The boutique event attracted some of the world's most renowned brands and influencer marketing stakeholders under one roof for a day jam-packed full of actionable learnings and networking.
The Secret to the Sidemen’s Success with Jordan Schwarzenberger
What started out as a group of friends collaborating on YouTube videos together to entertain an audience has fast become a thriving empire. If you aren’t familiar with the Sidemen, you must be living under a rock.
The Secrets of a Winning Brand Ambassador Programme
In the last several years, interest in influencer marketing has only been eclipsed by one other marketing strategy: brand ambassadors. A brand ambassador programme involves reactivating top-performing influencers over a longer-term period of time and on a regular basis. These programmes allow marketers to establish stronger partnerships with content creators...
Live From IMS London: The Growth of Performance Driven Influencer Marketing
With the Influencer Marketing Show NYC commencing tomorrow, and IMS London now in our diaries, we wanted to share a refresher of the sort of content and insights that you can expect to consume at this year’s shows by revisiting a session from #IMSLDN21....
A Day in the Life: Sarah Boyd, President, Socialyte
Having started her career in the fashion industry, and then moving towards the digital marketing space, it’s a true sign of the times that Sarah is now solidified within the influencer marketing industry.
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