Affiliate Marketing Strengthens Its Influence in Southeast Asia
Report shows that affiliate is now central to creator commerce and product discovery in Southeast Asia.
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Who You Should be Following on Business-Tok
It was recently reported that TikTok has overtaken Facebook as the most downloaded apps worldwide over the past year. The app has become a tool for many people that may have not been naturally paired with the active social media platform – those who are sharing business education. Promoting small businesses...
Say Goodbye to Instagram Swipe Up Links
The Instagram swipe up feature is currently available to users with over 10,000 followers enabling them to link to external pages to utilise affiliate links and promote products and services, however, the feature is about to change.
#BlackTikTokStrike and Choreography Copyright
Instead, influencers such as Addison Rae and Charli D’Amelio profit handsomely from performing the dances based 100% on the choreography created by Black artists. The good news is that the strike appears to be working. Not only has it prevented Megan Thee Stallion’s latest song, ‘Thot Shit’, from...
Directory Q&A: Q-83 on Kitly Business
We have spoken to featured tech company, Q-83, to find out more about Kitly & Kitly Business, and what sets it apart from the rest of the industry. Neve Fear-Smith chatted with the team to learn some more… So, Q-83 is an Aussie tech company, with products including Kitly and...
Revisiting the Rising Stars: Paulina Anna Solway
First up, we caught up with Paulina Anna Solway, 2020’s IMA Rising Star. Paulina was the Managing Director at influencer marketing agency, Pulse Advertising. When awarding Paulina, the judges commented on the fact that she “showed expertise way beyond just researching, selecting and working with influencers”. Neve Fear-Smith wanted...
Influencer Marketing Trends Impacting Mental Health
The exponential growth of the digital creative economy has generated millions of dollars for creators, helped new businesses find viral success, and offered a wide variety of professionals the flexibility to work from anywhere. This revolutionary economic shift was dramatically sped up as a result of COVID-19. The social media...
