Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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IMS NYC Session Spotlight: “Influencing the Retail Revolution”: How Creators and Social Commerce are Reshaping How People Shop
The social commerce industry is expected to grow three times as fast as traditional e-commerce, from $492 billion in 2021 to $1.2 trillion by 2025. During this panel discussion at IMS NYC, featuring Sarah Henry, Head of Content, Influencer, & Commerce, Walmart, Krishna Subramanian CEO and Co-Founder, Captiv8, and...
Have Your Say: The Racial Pay Gap in Influencer Marketing
The issue In any industry, it is important to remain aware of what has changed and what needs to change. One must never be complicit in industry-wide issues; failing to address industry gaps render us part of the problem. We must value social justice and diversify the creators and brands...
Vote For Your Influencer Marketing Awards Rising Star 2022!
Every year we are blown away by the quality and quantity of entries we receive for the Influencer Marketing Awards that represent the pace at which the industry is evolving and thriving. With new talent entering the industry all the time, we believe it is of utmost importance to recognise...
IMS NYC Session Spotlight: Catalysing Change - Getting Ahead of the Cultural Curve
It’s one thing to embrace trends – it’s another thing to create them or take them mainstream. In this session from the Influencer Marketing Show NYC, Ben Grinspan, Director at the cultural strategy consultancy sparks & honey, dissected news stories, market updates, pop culture, and emerging social behaviors to...
How to Increase ROI of Your Influencer Marketing Campaign
Return on investment (ROI) is one of the key metrics that help evaluate the performance of your advertising campaigns. The higher it is, the more successful you are and the more efficient your money work. When investing in influencer marketing and setting a budget for a campaign, brands are used...
Winning the Great Resignation: Building an Army of Freelancers Who Help Your Brand Dominate
The Great Resignation is a concept that emerged after Covid-19 swept the world and profoundly changed everyday life — the way we live, and especially the way we work. The way we work has changed dramatically. Millions of professionals are quitting their jobs to find something that pays more, something that...
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