It’s one thing to embrace trends – it’s another thing to create them or take them mainstream. In this session from the Influencer Marketing Show NYC, Ben Grinspan, Director at the cultural strategy consultancy sparks & honey, dissected news stories, market updates, pop culture, and emerging social behaviors to show how organisations are spotting new opportunities, partnering with influencers, and shaping what’s next.

What did we learn?

During his session, Ben focussed largely on how brands should adopt and react to trends when planning their influencer marketing strategies. He emphasised how influencers embody cultural change rather than catalysing, and they show us where culture is heading.

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