IMS NYC Session Spotlight: “Influencing the Retail Revolution”: How Creators and Social Commerce are Reshaping How People Shop

The social commerce industry is expected to grow three times as fast as traditional e-commerce, from $492 billion in 2021 to $1.2 trillion by 2025. During this panel discussion at IMS NYC, featuring Sarah Henry, Head of Content, Influencer, & Commerce, Walmart, Krishna Subramanian CEO and Co-Founder, Captiv8, and Ebony Haley, Head of Influencer Marketing, Byte, attendees listened to an authentic conversation around what makes social commerce so disruptive, and how brands can start incorporating the impact of influencers into their e-commerce goals and strategies for measurable results.

During sessions at the Influencer Marketing Show London at the end of 2021, a vast amount of the speakers and attendees highlighted that 2022 would be the year for social commerce. In this session, the panellists solidified the truth in this prediction.