How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle
Pantene seized their viral moment with a marketing campaign with TikTok creator Alix Earle to launch their new collection, Unexpired Pantene.
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A Day in the Life: Hannah Wolff, Head of Social Media Management at Born Social
With a decade’s experience working in social for brands such as ASOS, Cult Beauty and Three, Hannah Wolff is now in the role of head of social media management at Born Social. Hannah’s role allows her to unite her experience across influencer marketing, community building, paid media and social cont
The Differences Between Instagram and TikTok for Creators
We are constantly questioning whether short form video content, more in depth video discussions, or engagement through Instagram posts and stories are the most successful tools for successful influencer marketing.
Joining the Social Audio Club: How Brands Can Effectively Implement Influencer Campaigns on Clubhouse and Similar Platforms
From recent news on Facebook and Reddit planning their own roll outs, to Clubhouse being named as a disrupter in Time Magazine’s inaugural 100 Most Influential Companies list – this type of platform is on track to stick around for a while. Which makes sense, as the engaging, educational space...
Is Influencer Gifting Still an Effective Marketing Tool?
Nowadays, some macro influencers charge a starting fee of $20,000 for a single post. It’s safe to say that it’s unlikely that you would be able to secure such macro influencers with a gifting model, but that isn’t to say that a gifting model no longer...
Tech Digest Series: Spotify’s New Era of Monetisation and Instagram’s Creator Marketplace
Spotify introduces new era of monetisation for podcast creators In October 2018, Spotify opened podcasting for all of its users. By the end of that year, podcast listening grew on Spotify by 175%. With an increasing amount of creators bringing their podcasts to Spotify, the app now attracts 345 million...
IMA 2021: Our Full Panel of Judges is Complete
After a great response to our call for judges at the beginning of the year, we have been working on building a diverse and representative panel of experts, who will be able to use their industry experience to select this year’s deserving IMA winners. Here we have the final...
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