SoFire’s Hot Campaigns: Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right
Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.
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A Day in the Life: Nikki Leste, Head of Talent, Channel Mum
As well as being mum to two of her own children, Channel Mum’s Head of Talent Nikki Leste is ‘mum’ to more than 30 of the UK’s top parenting creators.
Department for Education Launches the UK’s First AR Career Fair on Snapchat
The Department for Education (DfE) has launched the UK’s first AR career fair with Snapchat to support its ‘Get the Jump’ campaign. The campaign has been devised to help young people understand what their education and training choices are and to help them get the best start to their...
A New Strategy for Attribution in the Privacy-First Internet
Digital marketing is facing a seismic shift with the old methods of tracking media campaigns via cookies coming to an end. In this new privacy-first era, the question is how do you effectively attribute sales and revenue performance to your advertising spend? The new world requires a more strategic approach...
How Can You Take Home an Influencer Marketing Award? The Judges Share Their Tips…
The Influencer Marketing Awards ceremony is taking place on 9th June at the glamorous Sheraton Grand. If you would like to see yourself standing on the stage collecting a trophy for your team, then who better to share their advice on what makes a stand-out entry than those who selected...
OnlyFans is For Everyone
Founded in 2016, OnlyFans was launched as a platform inclusive of content creators from all genres, allowing them to develop authentic relationships with their fanbase and monetise their content on a subscription basis.
TikTok Adds Vamp to the TikTok Marketing Partner Programme
Brands that work with Vamp and other members of the TikTok Marketing Programme are able to obtain TikTok creators’ insights in a more automated and scalable way. Marketing partners are able to vet communities of creators, adding them to the TikTok Creator Marketplace, giving brands peace of mind that these...
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