Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Plans Scrapped to Make Instagram TikTok’s Twin
Last week, our social media feeds were slammed with comments from less than satisfied Instagram users feeling concerned that the platform that was once ideal for sharing photos with friends and family is quickly turning into a TikTok duplicate. Head of Instagram, Adam Mosseri, responded to the backlash with a...
What’s Got Us Talking in July 2022?
This month, we see great developments in the social space with the launch of Snapchat+, live streaming tests on Instagram, and more…
Deep Dive: Creator Founded Brands - An Essential Move for Career Longevity?
Creator-founded brands are everywhere and seem to be a natural move for creators who wish to build their business away from the social media space. But is this a move that every creator should make? If a content creator launches a brand purely as a money move, could this be detrimental to the longev
Why Performance Marketing is the Single Most Resilient Channel – Insight from Adam Singolda
When I was presented with the opportunity to speak with Adam Singolda, Founder and CEO of Taboola, I obviously jumped at the chance. Taboola is widely recognised as being the world’s leading content discovery and distribution platform, and Adam is responsible for the creation of this.
Instagram Reels Takeover - The Winning Formula
Social media users are up in arms about recent changes implemented by Instagram. Reels are being pushed, algorithms are changing, and the new TikTok style interface is becoming confusing.
Talking Influence with: Max and Dom, ThisThat
The last time we spoke, we were about to host the Influencer Marketing Awards. Now, with the winners announced, we continue to celebrate their success… Taking home the gold trophies for Best Influencer Marketing Technology and the Industry Choice of SAAS or Tech, was ThisThat. Max Osborne and Dom Ivison...
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