The Influencer Marketing Trade Body (IMTB) earlier this month announced the addition of What They Said as its eleventh member organisation. What They Said is a creative influencer marketing agency that prides itself on its drive for authenticity, creativity and inclusivity, as well as offering a relationship-led approach to brand advocacy.
What They Said took home the silver accolade in the Most Effective Collaboration category for their work with Pantene at the Influencer Marketing Awards, in which their goals and agency principles were recognised and celebrated.
Founding member of the IMTB, Scott Guthrie, is delighted that What They Said has become a part of the conversation focussing on the regulatory and legislative scrutiny of the influencer marketing industry, and looks forward to working towards enhanced levels of professionalism within the influencer marketing sector.
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