When I was presented with the opportunity to speak with Adam Singolda, Founder and CEO of Taboola, I obviously jumped at the chance. Taboola is widely recognised as being the world’s leading content discovery and distribution platform, and Adam is responsible for the creation of this.

I went into the meeting with plenty of questions, and the amount of ideas and information that Adam shared with me meant we went off on a few tangents. But, every single thing we discussed is incredibly valuable, especially for you, those who care about performance marketing.

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