A new study from PrimeAudience reveals that 62% of UK marketers believe Generative AI will play an even more crucial role in their strategies following Google’s recent announcement that it will no longer remove all third-party cookies from browsers. The findings come as 90% of marketers plan to increase their marketing budgets for Generative AI next year, with half of them expecting to boost spend by more than 16%.
UK Marketers Boost Investment in Generative AI Following Google’s Cookie Decision
UK marketers mostly believe that AI will protect them against cookie changes. Is this really the case?
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