Natively, Instagram is a photo-sharing platform that allows users to post casually to their friends and family following them, and more recently, content creators are posting curated content to engage their audience of fans and potential consumers. However, more recently, it has come to the attention of many that Instagram is straying away from its photo-first format, instead taking inspiration from TikTok by boosting its vertical video offering - Reels. Unfortunately, the user feedback is not all positive…

Many marketers, creators and casual users are concerned about Instagram morphing into a TikTok competitor with Reels seeming to be compulsory in order to be seen on the platform. Despite the popularity of video content being on the rise, for some creators, video content isn’t where their passions or experience lie, and they feel like their still image content is going unseen because of this.

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