Strategic Evolution in a Time of Disruption: What to Expect from PI LIVE Europe 2025
Exploring the key themes shaping this year’s PI LIVE Europe agenda.
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A Day in the Life: Irina Shames, SVP of Strategy and Revenue, 3BLACKDOT
Irina Shames has worked in media and entertainment her entire career, driving partnerships, business development and revenue for global conglomerates and innovative startups.
Live From #IMSLDN21: Do You Know Your Licensing Rights?
As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper into their thoughts for the future of the industry. I caught up with IP Lawyer and Influencer Regulation Specialist, Amy...
How Brands Can Drive Growth Through Social Commerce
Just like certain e-commerce businesses give you the option for ‘one-click buy’, social media has followed suit, and now you can purchase as you scroll, without having to leave the social app. Traditionally, e-commerce has had three models: B2B (manufacturers and distributors), B2C or D2C, and Marketplaces (such as Amazon)...
Live from #IMSLDN21: Through the Eye of a Content Creator
As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper into their thoughts for the future of the industry. I caught up with Content Creator, Fatima Timbo, also known as...
Snapchat Launches B2B Campaign Targeting the Advertising Community
Snap Inc, developer of Snapchat, Spectacles, and Bitmoji, is rolling out a series of outdoor activations as part of its global B2B marketing campaign. ‘Open Your Snapchat’ goes live in the UK this week and will run until 19th November.
Choose Your Friends Carefully to Influence People
Influencer marketing is swiftly becoming one of the most effective forms of advertising. The global market value of this industry has more than doubled since 2019 and currently sits at 13.8 billion U.S. dollars as of 2021. Marketers are flocking to this space to harness the power of...
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