Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Influencer Marketing: Injecting Authenticity into the Entertainment Industry
So much of what becomes popular in the entertainment industry has always been driven by reviews and recommendations. Remember the ‘water cooler’ moment when people would excitedly huddle to debate the latest episode of a hit TV show or a new album release? Much of this now happens on social...
Facebook Next in Line to Axe Live Shopping Offering
After announcing recently that TikTok will not be expanding its live shopping offering to Europe and the US, Facebook is the latest platform to announce that its live shopping offering will be coming to a close. As of 1st October, two years after releasing the QVC style feature for influencers...
How the Looming Recession Could Galvanise the Creative Industry
What happens to the creative industry after years of economic upheaval, the worst public health emergency in over a century and an even more chaotic inflationary outlook on the horizon? It should push those creators into the most innovative and opportunistic period of their careers. Despite the uncertainty ahead, creators...
The Marketing Funnel and Affiliates – Not What You Think
As a marketing and media planner who started out in the performance marketing space, I have always kept an arguably biased and loyal toe in the affiliate waters – and have been fascinated to witness the frustrating paradox of how the affiliate channel’s true potential is viewed versus its actual...
The Key to Keeping Consumers Loyal to Your Brand
Influencer marketing platform, HypeAuditor, has released new data revealing the brands that received the most organic engagement from influencers during the first half of 2022. It may not come as a surprise that nine out of the top ten brands reported are fashion retailers; this type of influencer content is...
A Deep Dive into Inflation – What Does it Mean for You This Time?
The affiliate marketing channel is renowned for being unshakeable, able to aid brands’ survival throughout periods of change and uncertainty.
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