Brands should not think of content creators and influencer marketing as a section of a marketing strategy but, instead, see them as part of the brand’s creative team. The
The World Health Organization (WHO) has partnered with CGI influencer Knox Frost to help inform the younger generation of important Coronavirus best practices.
According to Buzzfeed News, the Instagram post
With agencies temporarily shut and shoots cancelled, brands are turning to influencers for content creation in favour of production agencies according to a study by marketing agency Obviously.
Obviously analysed
As the global situation continues, increased time spent at home has driven enormous spikes in social media usage. One study shows social media engagement increasing by 61% over normal usage
As more brands expand into the world of TikTok and Triller, now is the time to create smart guidelines for incorporating music into influencer campaigns. It’s undeniable that music
According to The Information, YouTube is reportedly working on ‘Shorts,’ which will have the same functions as TikTok in the existing YouTube app as opposed to being a stand-alone
2020 has been a crazy ride so far – and influencer marketing will come out of this global crisis differently. However, there are a few items that will remain a topic
The FTC is responsible for investigating and bringing cases involving deceptive advertising. Many of these cases relate to endorsements made on behalf of advertisers. To help advertisers stay within the
As time goes on, COVID-19 is impacting how agencies, brands, and platforms do business. That goes for content creators, too, who are seeing brand collaborations and content strategies disrupted
In the digital sphere, our access to granular data gives us the ability to track how customers are interacting with brands, content and products at all times. Never before have
The global outbreak of COVID-19 quickly caused disruption for influencer marketers. With teams now adjusting to working from home as offices shut, advertising budgets have been frozen, and industry
Stadiumred Group has acquired influencer marketing agency Mediakix for an undisclosed amount, adding to its expanding agency collective. It is the group’s fifth acquisition in two years, and the
