The first half of 2020 has in many cases seen the global consumer constrained to their homes. We’ve been bound to our bedrooms, working from our kitchen table, and
TikTok has created a $200 million fund that will go towards retaining its top creators in the US and attracting new creators to the platform.
In a statement, the video
Traditional methods of working for creatives have been turned on their heads because of the pandemic. Social distancing guidelines and months of lockdown have created a challenging landscape for content
When you consider what Pinterest represents, it’s unsurprising that usage has soared during lockdown. A safe haven from the endless news cycle, full of light relief and inspiration for
Instagram has begun testing a new option for personal fundraisers to help people and businesses raise money for selected causes. The social media platform will begin with a small test
Spotify has just announced the global launch of its new video podcasts. At launch, the new feature allows both free users and Premium subscribers to access the video content from
Influencer marketing platform CreatorIQ has raised a $24 million funding round led by Kayne Partners Fund (the private equity group of Kayne Anderson Capital Advisors). Other participants include TVC Capital
Despite the huge growth of TikTok this year, the Chinese-owned app’s future remains uncertain following various investigations over data privacy concerns.
The Australian Government is questioning whether TikTok
Hain Celestial is a leading organic and natural better-for-you products company. Serving 1.6 billion cups of tea a year, Celestial Seasonings Tea, a Hain Celestial product, focuses
In recent times, a new medium through which gaming influencers can promote brands has flourished – creator events. These virtual events typically take shape as tournaments in video games like Teamfight
Google has launched a new advertising platform, Shoploop, a mobile-only video shopping platform that allows brands and influencers to create short videos to promote their products and share reviews.
Shopping inside the Instagram app is going to become much easier. Today, Instagram is rolling out a dedicated Instagram Shop page in the Explore tab that showcases different brands and
