As of 1st October, two years after releasing the QVC style feature for influencers and retailers to sell products in real-time, Facebook will be shutting down its live shopping offering in order to put a greater focus on Reels-style content.
It is apparent that the Meta group is driving its attention toward short-form content - the Head of Instagram has been very vocal about its video content plans for the future. It can’t be denied that this inspiration has likely been taken from TikTok, a platform that has achieved exponential success for hosting short-form video content only.
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