Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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CIPIO.ai Fuels Growth Naming Influence Thought Leader Jason Falls EVP for Marketing
Author, podcaster, and award-winning strategist brings deep experience to expand community commerce marketing platform.
Video Content: To Infinity and Beyond - What Will Your Role be in the New Found World of Partnerships?
Indulge in this panel session from PI LIVE London 2022 featuring: Eve Hutchinson from Boohoo, Briony Sheard from Medicom, Robin Ward from LTK, and Sofia Charalambous from Harvey Nichols.
Video Content: The Only Way is OnlyFans - Or is it?
Straight from the Influencer Marketing Show London 2022 video vault. Hello Partner Journalist, Neve Fear-Smith, chats with industry legend, Dom Smales, to discover whether subscriptions could be the way forward for content creators.
Is Social Media Marketing like Online Dating?
Author: Sam Hess, Social Media manager at Cartwright Communications.
Instagram Introduces New ‘Finally Features’, But is Still Haunted by Suspension Setback
Head of Instagram announces new features to help creators, but the platform's recent outage still dominates the conversation.
Meta Follows Suit as the Latest Tech Platform to Slash its Workforce
With even the world’s largest tech companies being affected by the current state of the economy, it seems as though job security is far from guaranteed.
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