• Influencer Marketing

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Directory Q&A: Open Influence on What You Should be Measuring and Influencer Selection Processes

We spoke with featured influencer agency, Open Influence, to find out what brands should be measuring, how they go about influencer selection and the ways the industry has changed since

By Guest Writer

/ 2 Sep 2020

• Influencer Marketing

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How the projects* and Hotels.Com Activated an Instagram Travel Campaign Without Using Traditional Travel Influencers

Hotels.com tasked the projects* with activating an Insta-worthy travel campaign without using travel influencers. Their brief was simple – use influencers to reach and engage with adventurous millennials and

By Guest Writer

/ 1 Sep 2020

• Influencer Marketing

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E-Commerce is Coming to TikTok as Creators Will Start Selling Merchandise

Word is out that this month, creators will be able to create and sell merchandise to fans via Teespring directly from the TikTok app. The new partnership with creator commerce

By Guest Writer

/ 1 Sep 2020

• Influencer Marketing

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Influencer 50 2020: Nominate the Industry’s Leading Individuals

Influencer 50 nominations are once again open for Talking Influence’s annual celebration of individuals from across the globe that are striving to improve the influencer marketing industry and have

By Guest Writer

/ 1 Sep 2020

• Influencer Marketing

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How Streamers Can Avoid Getting Demonetised on YouTube, Twitch and Facebook

With an extremely low barrier to entry and the potential to make great money simply following a passion, the business of pro streaming is a flashing neon beacon luring hopefuls

By Guest Writer

/ 1 Sep 2020

• Influencer Marketing

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Remote Collaboration: Five Best Practices To Optimise Your Influencer Marketing Campaigns

Running successful influencer marketing campaigns is both an art and a science. On the one hand, identifying and briefing influencers is fundamentally a creative process; on the other hand, continuously

By Guest Writer

/ 28 Aug 2020

• Influencer Marketing

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Walmart is Joining Forces With Microsoft on TikTok Bid

Just after the news broke that Kevin Mayer resigned as TikTok’s CEO amid rising pressure from the US government, retail giant Walmart said it is working with tech giant

By Guest Writer

/ 28 Aug 2020

• Influencer Marketing

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TAKUMI Launches New Creative Division, TAKUMI X

Influencer marketing business TAKUMI has today announced TAKUMI X – a new creative division with a creator-led approach to influencer marketing. According to TAKUMI’s latest report, 44% of consumers

By Guest Writer

/ 27 Aug 2020

• Influencer Marketing

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TikTok Chief Executive Kevin Mayer Resigns Amid Rising Pressure From Trump Administration

Kevin Mayer said yesterday (Wednesday 26) that he is resigning just months after becoming chief executive of Chinese-owned TikTok as the platform has come under scrutiny from the Trump

By Guest Writer

/ 27 Aug 2020

• Influencer Marketing

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Facebook Introduces Facebook Shop in the App and Expands Instagram Shopping

Facebook has announced new e-commerce features within its app and on Instagram. Following the launch of Facebook Shops in May where users can browse products from their favourite brands

By Guest Writer

/ 26 Aug 2020

• Influencer Marketing

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Cult Beauty Wins Best Influencer Marketing Campaign at the 2020 Performance Marketing Awards

Due to recent events, the 2020 Performance Marketing Awards took place virtually yesterday afternoon. The 14th edition of the awards was due to take place on April 28 at the

By Guest Writer

/ 26 Aug 2020

• Influencer Marketing

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Impact Acquires Influencer Marketing Platform ACTIVATE

SaaS platform, Impact, has today announced the acquisition of ACTIVATE, an end-to-end SaaS platform in the influencer industry for influencer discovery and campaign management. Impact’s Partnership Cloud

By Guest Writer

/ 25 Aug 2020