Kevin Mayer, Disney’s former head of streaming, leaves to join TikTok as the first CEO at a time of explosive growth for the video platform. As well as his
Instagram has just launched a new Guides feature that lets creators curate content in a single location and provides a new way for users to discover curated recommendations on the
Undoubtedly one of the hottest and widely debated industry topics in recent months has been the intensified governance from advertising watchdogs on influencer marketing. Multi-million dollar influencer lawsuits are
YouTube is launching a series of new updates to help creators enhance their content and moderate their channel.
Audience activity
All creators on the platform will now be able to
TikTok will join the likes of YouTube and Hulu as they present to advertisers at the IAB’s first-ever virtual NewFronts event. NewFronts organisers said that this year’s
Instagram announced that users can now save their Instagram Live videos to IGTV.
Until now, IG Live streams have only been available to view during the live broadcast when it
A new report from UK-based performance agency Attain found that 65% of Instagram creators have posted less sponsored content in the eight weeks starting March 12 in comparison to
According to the UK Influencer Survey 2020 published today by Vuelio in partnership with Canterbury Christ Church University, one in five influencers (including bloggers, vloggers and Instagrammers) say brand collaborations
We work in a constantly evolving industry. With influencers in anything but short supply, multiple platforms appearing every week, and the point of contact between brand and consumer is increasingly
As certain States begin to reopen in the US, online marketplace IZEA surveyed 1,214 US internet users to help understand the shift in consumer shopping habits and the long-
Erin Craft, VP of content and creative at
Centerline Digital
tells us about why brands should activate user-driven content during the crisis, including the types of “brand advocates” that
TikTok unveiled its debut UK TV ad campaign, called ‘A Little Brighter Inside’.
Artists such as Tinie Tempah and Little Mix and chef Gordon Ramsey and Olympic star Tom Daley
