Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
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Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
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Get Ready for a Night of Celebration and Innovation: Global Performance Marketing Awards 2023 Entry Kit Now Available
The Global Performance Marketing Awards (GPMAs) is back for its seventh year, with new categories and exciting opportunities to recognise and reward the industry’s creme-de-la-creme. Download the entry kit now for the best chance of writing an award-winning entry.
#HP30Women: Meet the Influencer Marketing Industry's Trailblazing Women
Hello Partner is proud to announce this year’s Top 30 Trailblazing Women in Influencer Marketing.
PI LIVE Europe 2023 Tickets are Now Available
Secure your pass to profitable partnerships now – at the best possible price.
TwitchCon 2023: How Brands Can Connect With a Super-Engaged Audience
The Twitch community will connect in real life (IRL) at TwitchCon in Paris from July 8-9 2023, but what do brands need to know about streamers, their super-engaged communities, and how to make the most out of Twitch? We have it all set out for you…
Unlocking the Power of the Creator Community with YouTube #PILIVEMiami23
During the Influencer Marketing Show takeover at PI LIVE Miami, YouTube’s Tiffany Matloob took to the stage to unpack how you can unlock the power of the creator community.
TikTok Search to be Enhanced by Featured Snippets
As consumer search continues to evolve, TikTok is in a winning battle to provide an answer quickly, directing traffic away from Google with its latest update: ‘Featured Snippets’.
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