Instagram is looking to crack down on fake accounts and bots with new authenticity measures. Instagram said in a statement it will require users of profiles found to be presenting
With the spotlight heavily on the Black Lives Matter Movement worldwide and the microscope fixed on the influencer pay gap between black and non-black influencers, influencer agency Fanbytes has
A decade ago, brands began leveraging social media influencers to reach consumers and build more authentic marketing programs as an alternative to paid ads. Today, we’re seeing brands expand
New premium wine-in-a-can company HUN tasked The Fifth, a full-service creative influencer marketing agency, to create a brand strategy with influencers at the heart of it.
We’re incredibly excited to share the news that registrations for the virtual 2020 Influencer Marketing Awards Ceremony are open, giving you access to watch it live and see the
High Streets are busier, pubs have reopened and we can finally head out to beauty salons. If it wasn’t for the wearing of masks you might be forgiven for
Photo-sharing app Instagram has launched (August 6) its new video sharing feature Reels in a bid to rival leading video-sharing app TikTok and capitalise on the growing political
What a year 2020 has been so far. Be it working from home, remote socialising or the inability to come within two metres of anyone outside your social bubble, the
As marketing budgets have shrivelled and consumer habits are likely to have changed forever, it’s more important than ever to get the most bang for your buck with influencer
Given the unprecedented rate of change this year, 2019 feels like a long time ago in the influencer marketing industry. Reflecting on this transformational first half, and nearly a decade’
TikTok has announced a £54 million fund to pay European creators on the platform for their content.
In a blog post, Rich Waterworth, general manager of TikTok Europe said the
The scale and speed of the COVID pandemic, in addition to the collective enlightenment around racial injustice, have shone a light on the persistent inequalities in influencer marketing in particular—
