• Influencer Marketing

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Partnering With Influencers For Purpose-Driven Marketing Campaigns

As consumers have values and principles and are craving change, purpose-driven marketing has become an increasing priority for brands. The role of corporate social responsibility is growing its importance

By Guest Writer

/ 29 Apr 2020

• Influencer Marketing

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Instagram Launches ‘Live Donations’ so Users Can Fundraise for Nonprofits While Livestreaming

Instagram continues to look at ways to help businesses and people during the Coronavirus pandemic. Instagram has just launched a new fundraising feature that allows nonprofits to raise money via

By Guest Writer

/ 29 Apr 2020

• Influencer Marketing

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In This Together: Digital Voices Partners With NHS on Stand Up, Step Forward Campaign

In This Together, aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others

By Guest Writer

/ 29 Apr 2020

• Influencer Marketing

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Billion Dollar Boy Becomes First Influencer Marketing Agency Accepted into the IPA

Billion Dollar Boy has become the first-ever dedicated influencer marketing agency to be admitted to The Institute of Practitioners in Advertising (IPA). The agency will now work closely with

By Guest Writer

/ 28 Apr 2020

• Influencer Marketing

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Vamp Secures $8.5 Million Funding Round

Influencer platform Vamp has secured an $8.5 million round led by Investec, exceeding the company’s original target of $5-8 million. The funding round came from e xisting

By Guest Writer

/ 28 Apr 2020

• Influencer Marketing

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How COVID-19 Could Impact Virtual Influencers

Virtual influencers are fully fabricated online personalities. The most popular ones have teams of people behind them, ranging from voice actors to artists who specialise in computer-generated animation. Many

By Guest Writer

/ 28 Apr 2020

• Influencer Marketing

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Creators Are Generating 89% More Sponsored Content on Twitch

Amazon’s Twitch is more popular than ever. Content consumption on Twitch is up 79% in April compared to the start of the year according to data from Gamesight. There

By Guest Writer

/ 27 Apr 2020

• Influencer Marketing

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Influencer Marketing in the Time of COVID-19

As quarantine takes effect in many countries around the world, brands and influencers have had to adapt quickly to navigate a new landscape where priorities have shifted and actions may

By Guest Writer

/ 27 Apr 2020

• Influencer Marketing

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A Day in the Life: Adam Bowdery, Talent Manager at The Fifth

Adam Bowdery joined The Fifth agency as a talent manager in January this year. Now the team is working from home, he tells us how his routine has changed and

By Guest Writer

/ 24 Apr 2020

• Influencer Marketing

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Understanding the Different Outcomes of Influencer Marketing

Using influencers to market a business is the way to go these days. After all, word of mouth is the most trusted source of brand information, whether that be from

By Guest Writer

/ 24 Apr 2020

• Influencer Marketing

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ASA Issues Warning to ASOS and Zoella For ‘Unclear’ Instagram Post

ASOS and influencer Zoe Sugg (AKA Zoella) have been warned by the ASA after one of Sugg’s Instagram posts was not disclosed suffieciently, according to the advertising watchdog. In

By Guest Writer

/ 23 Apr 2020

• Influencer Marketing

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Have Your Say: We Want to Hear Your Thoughts

Take the survey and tell us your thoughts and opinions about Talking Influence. We want to know how you are navigating through the crisis and understand what you want to

By Guest Writer

/ 23 Apr 2020