Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
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Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
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Data Dilemma: Marketers Caught in a Cookie Conundrum as Consumer Trust Crumbles
Only a small percentage of marketers claim to solely use first-party data right now, but consumers may be driving this change faster than expected.
Affiliate Marketing Needs a Trade Body: How Do We Get There?
The affiliate channel needs a strong, collective voice to head off reputational damage and break out of its own echo chamber. Despite inertia, it can be done.
Google’s Attribution Models are Changing: Will This Cause Data Clashes or Clarity for Affiliate Networks?
Google will remove all rules-based attribution models, including first click, by the end of the year, in order to replace them with its data-driven attribution model. How is this going to affect the affiliate space?
Snapchat Partners With Rockerbox to Provide Performance Marketing Insights
Snapchat’s new integration with Rockerbox sets to provide “multi-touch measurement for the modern marketer” as the platform continues to increase its marketing offering.
Breaking the Stereotype: One-Third of Influencers Choose Authenticity Over Profitability
Influencers are making millions by partnering with brands, but data shows a decrease in creators proactively seeking out new deals.
Building Your Influencer Marketing Foundation: Your Essential Toolkit
It’s no secret that influencer marketing can be a highly effective strategy for brands to reach and engage their target audiences. However, it's essential to approach it with a clear plan and a thorough understanding of what works and what doesn't, especially if you’re just starting out.
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