Hain Celestial is a leading organic and natural better-for-you products company. Serving 1.6 billion cups of tea a year, Celestial Seasonings Tea, a Hain Celestial product, focuses
In recent times, a new medium through which gaming influencers can promote brands has flourished – creator events. These virtual events typically take shape as tournaments in video games like Teamfight
Google has launched a new advertising platform, Shoploop, a mobile-only video shopping platform that allows brands and influencers to create short videos to promote their products and share reviews.
Shopping inside the Instagram app is going to become much easier. Today, Instagram is rolling out a dedicated Instagram Shop page in the Explore tab that showcases different brands and
Snapchat has announced that Brand Profiles will be starting to roll out to selected brands, which will make it easier to advertise on the platform, enabling store integrations, permanent collections
The lockdown situation across the globe has meant more eyeballs are online, consuming more influencer content than ever, which doesn’t look set to change, but in turn, this means
Influencers that are part of the Amazon Influencer Program now have a new way to earn commissions on Amazon via livestreaming.
The new feature will enable them to bring their
At the beginning of the pandemic, a few articles in industry and national press suggested that Coronavirus signalled the ‘death of influencer marketing’. These articles focused on cuts in marketing
As President Trump and Secretary of State Mike Pompeo publicly hinted at potentially banning TikTok in America last week due to concerns over safety, TikTok competitor Byte saw record downloads
Youth marketing agency Livity was not alone in watching in awe as the globe came together in support of the #BlackLivesMatter campaign. However, the agency was aware that the conversations
The call to become more diverse and inclusive in marketing has never been more important and urgent than it is now. As current events bring inequality in representation to the
In good faith earlier in the year, we postponed a number of our events to Q3. It is, however, becoming clear that as a direct consequence of the ongoing impact
