Brands keen to capitalise on the e-commerce boom must recognise that maximising sales means making smarter use of social media. While online spending may be rising fast — with UK
The Pitch Influence competition, organised by The Branded Content Marketing Association (BCMA), is aimed at PR firms, social-media agencies and content creators.
Entrants had to produce a three-minute
We spoke with featured influencer marketing agency Post For Rent to find out what sets them apart from the rest, the recent campaigns they have been working on and how
The challenge
Influencer marketing used to be characterised by mega social stars hawking products to millions. In its infancy, brand awareness metrics have served as the industry’s main measurement
With Instagram’s newest feature quickly taking off only months after it was announced, influencers are finding more ways to drive their engagement and reach new audiences through Instagram Reels.
AI-powered music video Triller has selected Influential as its influencer measurement and social data partner. For Triller, the partnership is an effort to increase revenue, content creation and social
Branded Entertainment Network (BEN) has announced the acquisition of TubeBuddy, a platform that helps YouTube creators optimise their audience and channel growth, helping creators with a wide range of tools.
With communities doing their best to adapt to pandemic-related restrictions, it’s unsurprising to see the huge momentum shift we’ve seen play into digital channels. With lifestyles severely
With the inexorable rise in influencer marketing comes increased scrutiny. As more brands look to influencers to connect with their audiences and as more people turn to influencing as a
Just in time for the online holiday shopping season, e-commerce shopping platform Shopify has entered into a global partnership with TikTok to boost social commerce. The deal aims to
Ian joined Whalar at the start of 2019 on a mission to bring some rigour to research and insight in influencer marketing. After ensuring Whalar’s basic data house was
