Ryan Detert, CEO of technology platform Influential, tells us how brands can best utilise influencers in a time of crisis, the opportunities for influencer-brand collaborations, and how the coronavirus
The COVID-19 pandemic has changed almost every industry, forcing brands to shift strategies to align with the new normal. Due to stay-at-home mandates and travel restrictions, lifestyle
Shan Hanif is CEO of Genflow, a full-service brand creation agency and sheds a light on what his busy schedule looks like. “When I first started Genflow, I was
Simmons, the nation’s oldest mattress brand, called upon independent agency Burns Group to completely reinvent the brand at every level – from product design, pricing, retail channels, brand identity and
Beauty retailer Sephora has launched a digital storefront on Instagram that allows users to purchase products directly from their feed or stories without leaving the platform. The brand has some
US-based platform ChannelMeter has created the first dedicated banking platform for content creators following a $4 million dollar seed round of funding.
Creators generated an estimated $15 billion in
The Australian Influencer Marketing Council (AIMCO) has released its first influencer code of practice since launching.
AIMCO was established by the Audited Media Association of Australia in September 2019 to
As the Government reopens our high streets and continues to relax social distancing measures, we’re reflecting on the ways we kept entertained, connected, and sane during lockdown, and ask
Over the last four months, influencer marketing has continued to prove to be an essential – and resilient – marketing channel for brands. But as lockdown eases and retailers start to reopen
US-based fintech startup Karat has introduced Karat Black Card, its first business credit card exclusively for social media influencers and creators on YouTube, Instagram, TikTok and other online platforms.
From surpassing all-time 2 billion global downloads to being ranked as one of the most downloaded apps in the last decade, TikTok’s popularity has continued to skyrocket and
TikTok has today officially launched TikTok For Business – its new global brand and platform for brands. The new update will serve as the home for new products and services to
