The FTC is responsible for investigating and bringing cases involving deceptive advertising. Many of these cases relate to endorsements made on behalf of advertisers. To help advertisers stay within the
As time goes on, COVID-19 is impacting how agencies, brands, and platforms do business. That goes for content creators, too, who are seeing brand collaborations and content strategies disrupted
In the digital sphere, our access to granular data gives us the ability to track how customers are interacting with brands, content and products at all times. Never before have
The global outbreak of COVID-19 quickly caused disruption for influencer marketers. With teams now adjusting to working from home as offices shut, advertising budgets have been frozen, and industry
Stadiumred Group has acquired influencer marketing agency Mediakix for an undisclosed amount, adding to its expanding agency collective. It is the group’s fifth acquisition in two years, and the
Veronica Chang is a content economist with experience in multiple industries such as fashion retail, luxury, and digital marketing agencies. She founded FavourUp in 2017, building technology to facilitate the
As the Coronavirus outbreak has forced people to stay inside, Instagram Live, which launched in 2016, has seen a huge surge in usage. Instagram Live, which plays Instagram livestreams that
The influencer marketing world is changing at pace — even more so as Coronavirus disrupts how the industry does business and how audiences act. With the Coronavirus pandemic sparking marketers to
Coronavirus is shaking up business and consumer habits across the globe. According to online marketplace IZEA’s latest study, 66% of social media users believe their social media usage habits
Manchester-based beauty and wellness brand group, The Hut Group, has announced it is creating more than 500 new job roles across manufacturing and distribution in response to a surge
SoundCloud has partnered with live streaming platform Twitch to help support musicians who can no longer play live shows to audiences due to the coronavirus outbreak. Many artists are live
We are already seeing the devastating impact of Coronavirus on businesses across the country, and my sympathies go out to all the owners and employees who are already feeling the
