Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
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Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
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Lemon8: TikTok Developers’ Game-Changing App Shaking Up Social Media
A new social media platform has bubbled, fizzed, and popped into the digital space from the makers of TikTok – Lemon8.
PI LIVE Miami Day One: Partnerships Industry Casts a Spell Over the Magic City
Magic is in the air. PI LIVE Miami kicked off with a fantastic first day, as spectacular sessions and South Beach sunshine dazzled attendees, and what seemed to be a whole year’s worth of productive meetings took place in the Hyatt Regency Hotel. Explore the highlights below.
Awarding Prosperous Partnerships: It’s Time to Unveil the 2023 USPA Winners
The winners of the second-ever US Partnership Awards have been announced! Did your company make the roster?
Unlocking the Power of Sustainability in Partnership Marketing
Campaigns with sustainability at the core are set to play a major role within brand strategies in 2023.
Monthly Top Line – March 2023
The past month has seen an exciting number of promotions and hires for C-suite roles. What’s particularly inspiring is the amount of powerful women who have stepped into leadership positions, setting an example for the industry that we ought to continue.
Life on the Other Side: Why Do Publishers Get Such a Raw Deal?
"After almost two decades network side, half a day spent as a publisher exposes how little the industry has invested in a positive user experience for affiliates. Why is it that they are so poorly served?"
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