To crystalize their vision and new “Planet Earth’s Favorite Vodka” positioning, ABSOLUT tapped Collectively to orchestrate a series of people-and planet-centered influencer activations throughout 2019 to drive
Last week marked Instagram’s tenth birthday. Over the past decade, the app has evolved from a photo-sharing service to the world’s sixth most popular social media platform,
Social media usage is up by 72% as a result of life under lockdown. And with that, influencer marketing has swooped in and become the dominating marketing strategy of 2020.
The Influencer Marketing Show Global has revealed the first line up of speakers for the virtual event in November. We thought it would be a great opportunity to get to
You will likely agree that the COVID pandemic has disrupted the marketing industry. Businesses have been forced to rethink how they reach out to consumers as they tire of push
The post-COVID advertising and marketing landscape has many brands taking a step back to reevaluate their strategies. After a period of more restrained (and sensitive) messaging during the height
TikTok has launched an in-app and out-of-home (OOH) advertising campaign in the UK to celebrate Black History Month with its Afro-Caribbean creators and artists.
The #myroots
Today, Instagram is celebrating its 10th birthday and is launching several new features to mark the occasion.
Instagram is giving users access to ‘Stories Map’. This feature is a private
Challenge
Pringles, the iconic crisp brand, wanted to reach consumers in their homes and to elevate digital socialising during these uncertain times. TikTok creators were already using Pringles cans in
Influencer marketing has long departed the murky netherworld between PR and marketing. A consequential discipline in its own right, it has increasingly proved a potent tool for not only moving
Gen Z has been consuming digital content almost their entire lives. As a result, they know real when they see it and are highly attuned to brand inauthenticity. They can
