Kevin Mayer said yesterday (Wednesday 26) that he is resigning just months after becoming chief executive of Chinese-owned TikTok as the platform has come under scrutiny from the Trump
Facebook has announced new e-commerce features within its app and on Instagram. Following the launch of Facebook Shops in May where users can browse products from their favourite brands
Due to recent events, the 2020 Performance Marketing Awards took place virtually yesterday afternoon. The 14th edition of the awards was due to take place on April 28 at the
SaaS platform, Impact, has today announced the acquisition of ACTIVATE, an end-to-end SaaS platform in the influencer industry for influencer discovery and campaign management.
Impact’s Partnership Cloud
Co-written by Gary Lipovetsky, co-CEO at Valeria Inc. and Rachel Wexler, COO at Valeria Inc.
In a time of extraordinary economic upheaval, the world is witnessing a shift
On Sunday, TikTok confirmed its plans to file a lawsuit against the Trump administration over an executive order that seeks to ban TikTok – currently owned by Chinese company ByteDance – unless
Earlier this week, Australian influencer MarTech startup, Q-83, launched its new talent and collaboration management hub, Kitly Business and Kitly app for talent. We caught up with managing director,
Instagram has long been a place to ‘live your best life’ with glossy pictures and clever captions. However, users and audiences are living their best authentic life on TikTok too.
Marketers have been tracking attribution for owned and paid media for years. The effectiveness of attribution tracking and modelling has been so unambiguous that it has led to a massive
The Influencer Marketing Awards 2020 was due to take place at Sheraton Grand in London back in March, with three-courses, Champagne flowing, a comedian host, and everyone in their
Today, Australian influencer MarTech startup, Q-83, has launched its new talent and collaboration management hub, Kitly Business and Kitly app for talent, following a strategic partnership with influencer marketing
