Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
The Creator Race: Snapchat Could be the Next Best Platform as TikTok Ban Looms
With a potential ban on TikTok looming in the US, and with governments taking a stand against the app around the world, marketers and creators must start planning ahead by asking the question: “What’s the next best thing?”
ASA Updates Guidance for Influencer Marketing - The Key Takeaways for Brands and Creators
New regulations for influencers and the brands that work with them have been introduced by the ASA, but what does it mean for you? We follow the industry’s reaction…
Protecting Mental Health – Are There Some Things That Don’t Need Influencing?
Not only is TikTok a platform that hosts content to entertain, but the mass of educational content on the short video app also holds great potential to enrich viewers' minds. However, there are some things that may be better kept offline…
WPP Acquires The Goat Agency in a Big Day for The Influencer Marketing Industry
The acquisition not only marks the next chapter of The Goat Agency and WPP, but it sends a strong message to the industry on the growth of influencer marketing.
An Industry Ripe for Automation: Rob Berrisford on How AI Will Superpower Affiliate Marketing
Affiliate.ai's Founder stopped by to explain why large language models are about to revolutionise the affiliate industry.
Taking Podcasts to the Next Level: LinkedIn's Innovative Approach
With a mission to support those who create content online, LinkedIn’s new Podcast Network is the next step towards an audio content boom in the social space.
Recommended
