More and more, in a world where follower numbers and likes can hold far more power than logic, creativity and strategic thinking, it’s easy for brands and agencies to
This International Women’s Day 2020 is all about
#EachforEqual
. Ahead of Sunday, we asked several women in influencer marketing how collectively, as an industry, we can help forge a
Today’s consumers don’t always trust this kind of traditional advertising, finding it overly ‘salesy’ and inauthentic. In recent years, there has been a large uptake in brands opting
As the world becomes increasingly digitised, more brands and advertisers are incorporating graphic design and online media into their marketing strategies. For the influencer industry, this presents in the form
Spending on influencer marketing continues to rise, with Business Insider predicting that investment in the sector will reach $15 billion annually by 2022. With so much money being invested, marketers
As social media platforms grow, people look for ways to connect with friends, become an influencer or advertise. But with this growth, accounts pile up and it can be hard
This week, TikTok announced in an email to Creator Marketplace users it will be rolling out new campaign reporting features on its TikTok Creator Marketplace app.
“With a new decade
Hearst UK is partnering with digital talent agency Sixteenth on the launch of the Hearst Influence Network to leverage the editorial talent across its network.
The publisher of 26 brands,
At the start of 2020, Esme joined team Tailify as the marketing director to help the agency grow alongside the booming influencer marketing industry. As a new starter, her role
Influencer marketing agency The Fifth has just announced the launch of a new diverse, social-first talent management agency, The Fifth Talent. The news follows a successful first year for
Target’s head of influencer marketing, Karyn Spencer, has joined Whalar as SVP of partnerships, a newly created role. Spencer joins following a period of rapid growth for Whalar’s
Influencers can be lazy. Granted, not all of them but some have definitely become accustomed to being treated in a certain way and having a certain lifestyle, which has led
