In August 2019, a group of YouTubers filed a lawsuit claiming that YouTube’s algorithm discriminates against their LGBTQ-focused content by restricting recommendations, making it difficult to earn ad
Given the heartbreaking, tragic death of George Floyd in Minneapolis on May 25, as well as Breonna Taylor and Ahmaud Arbery, and a harrowing week of protests and police brutality
TikTok released a series of actions the social media platform plans to take after criticisms that its recommendation algorithm suppresses black creators.
The actionable steps TikTok is taking to foster
In the era of social distancing, our notion of retail stores has changed. Popping into a store isn’t about leisurely browsing anymore. It’s neither experiential nor tactile. Out-
According to new international research published today by Takumi, YouTube influencers are the most trusted by consumers.
The report looks at consumer, influencer and marketer opinions of TikTok, YouTube and
AspireIQ’s new report focuses on helping brands understand how to build an effective community marketing program and found a disconnect between what consumers want versus how brands engage them,
Today, CreatorIQ was named a ‘Leader’ in The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.
Forrester said: “CreatorIQ customers love how the platform pushes brand-specific influencer insights into
While it may come as no surprise that 98% of marketers said that COVID-19 changed their marketing plans, the majority of marketers (71%) feel that influencers have the power
Influencer marketing platform Tagger Media has announced its expansion to Singapore, Australia, Brazil, and France, in addition to its offices in the UK and US.
“Tagger is well-poised to
Instagram announced it is doing more to support creators on the platform. It is testing out a new feature that lets viewers purchase during a live video, allowing creators to
For the last decade, influencer marketing has been a vital strategy for marketers offering benefits like raising awareness with target audiences, building trust and creating customer loyalty. Whilst it’s
