• Influencer Marketing

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Three-Quarters of Marketers Increased Influencer Marketing Budget Over the Past Year

Influencer marketing agency Takumi’s latest report found that in the last 12 months, almost three-quarters of the marketers surveyed (73%) have allocated more resources to influencer marketing, with

By Guest Writer

/ 28 Sep 2020

• Influencer Marketing

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How MSL Leveraged Influencers to Raise Awareness of Huawei’s StorySign App and Deaf Children’s Literacy Across 11 Markets

Challenge Huawei created StorySign, an app that helps deaf children learn to read. Learning to read can be difficult for any child, but for the world’s 32 million deaf

By Guest Writer

/ 28 Sep 2020

• Influencer Marketing

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Pinterest Adds Story Pins Format to its App

Pinterest has become the latest social network to add ‘stories’ format to its app. Story Pins will combine multiple pages of images, videos, voiceover and overlaid text that creators can

By Guest Writer

/ 25 Sep 2020

• Influencer Marketing

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Influence+United: IZEA Forms Global Influencer Alliance

Influencer marketing technology company IZEA has formed Influence+United, a global alliance for influencer marketing. Historically, marketers have been hindered in their ability to receive cohesive multi-continent concepts, integrated

By Guest Writer

/ 25 Sep 2020

• Influencer Marketing

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Burberry Opens First “Social Retail Store” in China

Burberry has opened luxury’s first “social retail store” in China’s technology capital, Shenzhen. The new store, launching today, is 5,800-square-foot, designed through an exclusive partnership

By Guest Writer

/ 24 Sep 2020

• Influencer Marketing

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Instagram Rolls Out New Reel Updates

Instagram has announced it is rolling out a few updates to its video-sharing feature, Reels, in order to give users flexible, new options when creating and editing. This follows

By Guest Writer

/ 23 Sep 2020

• Influencer Marketing

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Triller Launches Crosshype, A Brand Growth Programme Combining a CPM Model With Influencers

Triller has developed a marketing media product that it believes will change the way brands buy marketing. The product, named Crosshype, allows influencer marketing to be bought with guaranteed views

By Guest Writer

/ 23 Sep 2020

• Influencer Marketing

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The Future of the Front Row: Can Influencers Save Fashion Shows?

By Doug Schowengerdt, Cultural Correspondent, the projects* and Brenda Martinez, Jr. Strategist, the projects* On the evening of September 13, Jason Wu presented his Spring 2021 runway collection in a

By Guest Writer

/ 23 Sep 2020

• Influencer Marketing

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Three-Quarters of Instagram Influencers Hide Advertisement Disclosure in Posts, According to Awin

Global affiliate network Awin has carried out research looking at how many Instagram influencers hide the disclosure of advertisements in their posts. The research found that three-quarters (76%) of

By Guest Writer

/ 22 Sep 2020

• Influencer Marketing

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Planning Your Activations and Brand Strategy For Black Friday

In the run-up to Black Friday and the Cyber weekend, you are probably questioning how this event can go ahead. The in-person shopping experience has completely transformed, but

By Guest Writer

/ 22 Sep 2020

• Influencer Marketing

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Electric Avenue: How Gleam Futures and Brilliant Noise Created Standout Influencer Video Content to Bust Myths Around EDF Energy’s Electric Vehicles

EDF Energy launched an electric vehicle (EV) proposition, which comprised of providing consumers with a fully equipped package, making it super easy for consumers to convert to and use an

By Guest Writer

/ 21 Sep 2020

• Influencer Marketing

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Twitch’s VERSUS Tools Enable Influencers and Brands to Activate Audiences in New Ways

In two fell swoops this September, Twitch – a streaming service owned by Amazon – has helped reaffirm its status as the biggest and best platform for influencers in the gaming space.

By Guest Writer

/ 21 Sep 2020