Algorithms on social platforms are changing rapidly, and creators don’t know where they stand. Instagram is turning into TikTok, TikTok is all about short-term virality, so creators are exploring ways that they can establish a guaranteed income as well as a loyal audience.

This year alone, we have seen major talent exiting the TV world of shows like TOWIE, and ITV deals in favour of signing an exclusive agreement to appear on OFTV - is this the way the entertainment industry is going?

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