The expansion of what a partnership encapsulates has been developing for years, and given the growing consumer distrust in advertising, this is hardly unexpected.

Businesses have come to the conclusion that the reach that they are achieving with traditional marketing strategies may be falling short on the ROI front, and are turning to trusted partnerships to deliver their message, authentically, and on a performance basis.

This panel of speakers discussed what’s next for this seemingly limitless channel, and how will people remain at the centre of this shift.

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