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Neve Fear-Smith

Talking Influence with: Sedge Beswick

Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry. Today’s guest is Sedge Beswick, Managing Director of influencer marketing agency, SEEN Connects, about her first experience of influence,...

Neve Fear-Smith

Breaking the Bias this International Women’s Day

The theme for this year’s International Women’s Day is #BreakTheBias. Social media users are encouraged to share images online using this hashtag in the lead up to and on International Women’s Day to show commitment to calling out bias, smashing stereotypes, breaking inequality, and rejecting discrimination. This...

Guest Writer

WTF is Header Bidding?

Programmatic’s promise was to bring efficiency to digital advertising, but the ecosystem can still be hampered by fragmentation and laborious processes. With the average number of supply side-platforms (SSPs) continuing to grow, publishers are looking for smoother ways to integrate them without congesting inventory or limiting trading opportunities with...

Guest Writer

What Does the Rise of Synthetic Media Mean for Marketers?

3D-Billboards, TikTok, and the Metaverse have opened a whole new window of opportunities and ways brands can target consumers. Over the past several years, the social media landscape has witnessed the rise of “synthetic media” (aka media not made entirely by humans). Between AI-influencers, deepfakes, and GPT-3 technology, it has...

Neve Fear-Smith

Pinterest Elevates Female Voices on the Platform

The goal of Pinterest’s new Elevates programme is to enable the growth of underrepresented businesses on the platform. The programme will provide both monetary and strategic support to 10 different businesses using Pinterest. Nichole Barnes Marshall, Global Head of Inclusion and Diversity at Pinterest says: “At Pinterest, it’s...

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