Affiliate Marketing Strengthens Its Influence in Southeast Asia
Report shows that affiliate is now central to creator commerce and product discovery in Southeast Asia.
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A Day in the Life: Yasmine Duran, Talent Manager, The Influencer Marketing Factory
With a background in social media digital marketing, a year and a half ago, Yasmine Duran was extremely pleased to begin her new venture as a talent manager.
The Knock-On Impact Of ‘The Great Resignation’
Picture this, it’s your typical mid-week morning and I’m sifting through emails, putting out the odd fire, lighting another under a colleague. Between sips of coffee, I overhear the whispers on the other side of the office. An agency, let’s call them ‘Agency X’ for the sake...
Synergising Services is Key as Digital and Real Worlds Converge
At the end of 2021, TikTok announced it was launching a service that would turn its viral food videos into meals you could order and enjoy within minutes. The service, labeled “TikTok Kitchen,” was to partner with Virtual Dining Concepts and Grubhub to create delivery-only restaurants across the U.S....
A Day in the Life: Christian Di Bratto, Founder, Deebo
When the pandemic struck in March of 2020, at the age of 17, Christian Di Bratto founded his company, Deebo, which aims to bring brand partnerships to some of TikTok's top creators.
Supply Path Optimisation: Why Ad Tech Cost Transparency is Key for Brands
At a time when the impending demise of third-party cookies is expected to increase fragmentation across the digital advertising supply chain, ad tech fee transparency has never been more important for brands looking to maximise ad spend.
Case Study: How LTK Helped MATCHESFASHION Drive Success Through Long-Term Influencer Partnerships
Brand and influencer partnerships are key drivers when it comes to driving conversion and engaging consumers to become aware of and loyal to your brand. In this case study, Robin Ward, Head of Sales at LTK Europe, discussed how the shopping discovery platform and retailer MATCHESFASHION have driven success through...
