Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
5 Influencer Marketing Trends You Need to Know for 2023
2022 has been the year that, finally, the influencer marketing space has been able to thrive with no restrictions across the globe. 2022 certainly looked very different to 2021 for the channel, and in 2023, we can see more new and exciting trends coming to light.
Are Container Tags the Future of Affiliate Marketing?
Container tags have been around for a long time, but their optimisation and integration within a large platform of partners might just be the next big, innovative step in the affiliate world.
Over 90% Of Advertisers Are Partnering with Retailers to Reach Consumers
First-party data opportunities, surge in e-commerce, and conversion rate optimisation all contribute to the rise of the retail media channel.
In Conversation with Beckii Flint: “I don't want influencers to be an afterthought anymore”
Beckii Flint’s firsthand experience of the internet is far from ordinary, which has in turn provided her with a unique, informed perspective on the space. Here, we discuss her remarkable entrance into the channel, as well as her thoughts on its future.
Video Content: In-House vs. Managed Services – How to Choose the Best Partnership Strategy for Your Brand
Wondering whether it's best to outsource your managed services or keep it in house? This session from PI LIVE London lays the pros and cons on the table.
Talking Influence with: Ashley Evans, Eva NYC
Podcasting is something that Hello Partner is excited to evolve in 2023. We know how much you enjoyed the Talking Influence podcast, and we're excited to share this episode as an in-depth audio interview.
Recommended
