For many marketers, managing affiliates and partnerships in-house is highly appealing as it gives brands hands-on ownership of the day-to-day aspects of program management. From strategy and execution to outcomes and reporting, you’re the driving force for your own success.
However, while appealing in theory, the thought of hiring an experienced in-house affiliate expert coupled with internal stakeholders‘ own limited knowledge of the channel, can be intimidating and may make outsourcing affiliate programme management the preferred option.
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