Tradedoubler CEO Matthias Stadelmeyer on cracking the US market, building AI-ready attribution, and why transparency will define affiliate marketing in 2026.
A new report from mrge warns that most commerce advertisers are unprepared for AI-driven, zero-click discovery, even as budgets continue to flow into affiliate marketing and performance-led channels.
While 59% of this year’s Super Bowl commercials featured celebrities, seven of the top ten highest-scoring ads did not rely on famous faces at all.
The APMA has launched a dedicated AI Taskforce, aimed at safeguarding the affiliate and partner marketing channel as artificial intelligence transforms the digital landscape.
The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape.
Adtraction has unveiled Fair tracking, a new initiative designed to ensure partners are fairly compensated when privacy rules and consent limitations prevent traditional tracking.
In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director.
Tom Rathbone argues that fraud will not change until transparency is more profitable than ambiguity.
With twelve awards already under his belt, Tombras' Jonathan Mathes reflects on the team's journey so far, and what the future holds.
Speakers at the AAB’s inaugural meeting urge the affiliate industry to tell a stronger, more compelling story about the channel, and to stop focusing on the shortcomings.
Stevie Johnson, previous Managing Director at Disrupt Marketing, has been named Lead at Creo UK by Omnicom Media Group.
Lodestar Marketing Website | LinkedIn 0:00 /0:09 1× Lodestar Marketing & DirectAsia: A Clear Plan for Channel Success...
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Addesu Website | LinkedIn 0:00 /0:10 1× Furniture Meets the Future: AI-Powered Feeds That Convert...
Acceleration Partners Website | LinkedIn TikTok, Acceleration Partners and Partner Commerce: Remarkable results, extraordinary growth...
impact.com Website | LinkedIn Next Stop: Gen Z – How Omio Built the Fastest-Growing Student Travel Channel in Europe...
Here's a rundown of all the most important social media updates you need to know from October.
