“No More Free Sales” UK Publishers Say Tracking Must Be Addressed by Advertisers in 2025
Last week's Moonpull event provided insight into the stance that publishers plan to take in 2025.
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ICO’s New Review: What It Means for Cashback, Loyalty, and Affiliate Tracking
Loyalty affiliates have seen positive changes since the ICO’s update back in October, which could potentially “save millions.” However, will there be a domino effect for others? And what does yesterday’s announcement mean?
Global Influencer Marketing Awards Entry Kit is Live
The GIMAs will return to London in July. Find out how to enter below.
“The Damage Is Done”: Influencer Marketers React to Weekend’s TikTok Ban
This past weekend, TikTok was banned in the US for 12 hours and then resurrected. Creators may be rejoicing now, but has this inflicted long-term damage on advertisers’ opinions of the platform? And how should those in the industry react? We investigate.
Retail Media and CTV Ad Spend Expected to Increase in 2025, While Paid Search Takes a Fall
A new report from the IAB predicts rising ad spend for certain performance and affiliate marketing channels. However, overall, the year is expected to see budgets tightening.
Creator Economy Forecast: The Industry’s Predictions For 2025
From community-driven strategies to the TikTok ban debate—here’s what the creator economy could look like in 2025.
Influencers Sue Capital One Shopping & PayPal Honey for Alleged Stolen Commissions
PayPal receives another lawsuit and Capital One Shopping is delivered its first in relation to the creator commission controversy.
What MegaLag Gets Wrong About PayPal Honey and Affiliate Marketing
PayPal Honey has been in hot water in recent weeks, due to a video that claims the browser extension is a “scam.” While this is a complex and multi-faceted problem the industry must address, the video itself contains inaccuracies that do not paint a clear picture of what is really happening.
Shape The Stage: Community Pick Debuts at PI LIVE USA & Influencer Marketing Show USA
Introducing 'The Community Pick’ at PI LIVE USA and The Influencer Marketing Show USA – a unique opportunity for the industry to take the mic and shape the event agenda like never before. Submissions close January 15, 2025.
PartnerBoost and Partnerize Unite to Expand Amazon Seller Opportunities
The partnership will allow PartnerBoost's Amazon sellers to access Partnerize's network of affiliate partners.
Later Acquires Mavely for $250 Million
The major acquisition arrives one year after Mavrck and Later consolidated their platforms.
Google Will Allow Fingerprinting in February – What This Means for Marketers
The ICO has issued a response calling the decision "irresponsible" and "wrong."
How to Work with Niche Influencers
Despite a resurgence in celebrity partnerships, niche influencers are still the strongest choice for affiliate strategies. What is the best way to partner with them, heading into 2025?
Imagen Insights' Cat Agostinho Talks Toxic Workplaces
Drawing from her own negative experiences in a toxic workplace, Cat Agostinho explains how to address and heal these issues.
impact.com’s Owen Hancock on the Art of Self-Empathy
Owen Hancock shares personal anecdotes and lessons learned on his path to overcoming burnout, self-criticism, and stress.
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The Voicebox Returns to PI LIVE Europe 2024
Bigger and better than last year, we've got plenty of insightful talks and discussions at the Voicebox coming up.
Join the Industry’s Best at the Influencer Marketing Show USA 2025
The Influencer Marketing Show is back! Join us in Florida, and hear from industry leaders across influencer and creator marketing.
Unwrapping TikTok’s 2024 Holiday Playbook: The Power of Creators in Festive Campaigns
TikTok's latest report shows the importance of creators and social media in holiday campaigns.
What to Expect at CJU24
Here's our breakdown of the essential sessions and mixers not to miss at CJ's celebrated Santa Barbara event.
Smaller Audiences, Greater Impact: The Power of Nano and Micro-Influencers
Learn why working with nano and micro-influencers might yield the biggest results for your brand.
Week in Review: Site Reputation Abuse Hits AP and TIME, While Netflix Powers Up Ads
All the stories you missed this week in affiliate and performance marketing.
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