New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.
Affiliate spend is rising across the board, and a lot of it is now flowing straight to influencers.
You might have suspected this for a while, but fresh data from impact.com, Genie Goals, and Meta confirms it.
impact.com’s State of Affiliate Marketing 2025 report reveals that almost three quarters (74%) of brands have increased their investment in affiliate marketing.
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
