New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.
Affiliate spend is rising across the board, and a lot of it is now flowing straight to influencers.
You might have suspected this for a while, but fresh data from impact.com, Genie Goals, and Meta confirms it.
impact.com’s State of Affiliate Marketing 2025 report reveals that almost three quarters (74%) of brands have increased their investment in affiliate marketing.
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Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
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