Creator Economy / Building Creator Wealth: CreatorFest Second Wave Agenda Launches The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation. By Sofia Aira / 20 May 2026
Industry Voice / Are YouTube Creators the Next Big Partner Type in Affiliate Marketing? According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits. By Rachel Said / 19 May 2026
Affiliate Marketing / Offer Search is Becoming Standard Shopping Practice, New Research Shows The report found that offers provide a key opportunity to drive incremental revenue. By Madaline Dunn / 19 May 2026
Creator Economy / Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026. By Sofia Aira / 18 May 2026
Performance Marketing / Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive According to the French advertising group, the deal opens up agentic opportunities. By Madaline Dunn / 18 May 2026
Creator Economy / Members-only / Why Brands Are Still Undervaluing YouTube Creator Partnerships While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform. By Sofia Aira / 18 May 2026
Influencer Marketing / The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline. By Sofia Aira / 15 May 2026
OnDemand+ / Paid-only / Why Affiliates Miss Out on Budget, and How to Change It Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are By Newsdesk / 15 May 2026
Creator Economy / Members-only / The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online. By Sofia Aira / 13 May 2026
