Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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What the Creator Economy Needs to Know About New YouTube CEO’s Plans
YouTube welcomes a new CEO with great plans to invest further in the creator economy.
Replay: Should You Invest in AI This Year?
Watch our webinar to find out what tech you should be investing in, and what the trule value of AI is for the affiliate/influencer marketing industry.
Hello Partner Launches Brand Council for the Partnership Marketing Industry
Hello Partner invites you to become a founding member of our global brand council, exclusively for brands and retailers active in the partnership marketing space.
Monthly Top Line – February 2023
February has seen a good few shake-ups within the partnership marketing industry, welcoming new leaders into the space. One popular podcaster joins the influencer marketing world, more marketers move up to the C-suite, and a Global CEO switches base, as some move stateside and others start fresh.
Let's BeReal - the Trending App is Struggling Without Monetisation and Branded Content Creation
With such a drastic rise and fall, users and investors are wondering what BeReal has done wrong. Maybe it can find a solution - let’s take a deep dive into how BeReal could make it to 2024…
Oh Polly vs. Fenty Beauty – Will Paid or Earned Media Help Retailers Meet their Marketing Goals?
After the Super Bowl, Rihanna's comeback performance was hot topic across all of our social media feeds. From marketers' perspectives, they were tuning into the R&B star's genius marketing stunt.
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