Susan Wojcicki stepped down as CEO of YouTube earlier this year after a successful nine year tenure at the helm of the world’s largest online video platform. The baton has been handed over to YouTube’s Chief Product Officer, Neal Mohan, who this week has outlined his plans for the future of the platform.

In an open letter, Neal stated: “In its earliest start up days, I saw YouTube’s potential. Now, I’m incredibly excited to lead it into the future”. But what do these plans mean for the influencer marketing and creator spheres?

“Creators and artists are the heart of YouTube, and I’ll continue to put them first,” Neal says. He also exclaimed that YouTube’s creative ecosystem supported more than two million jobs in 2021 in Brazil, Canada, the United States, Indonesia, Japan, South Korea, France, Australia, Germany, the United Kingdom, India, and Turkey combined. The aim is to create even more opportunities for content creators moving forward.

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