Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever
Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.
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PI LIVE Miami Agenda is LIVE!
Get a first look at PI LIVE Miami's spectacular speaker sessions, as well as access to early bird tickets.
CTV Advertising Moves Towards a Performance-Driven Model, But Brands Face Strategic Hurdles
The majority of TV content is now delivered over the web and it’s time for the ad model to catch up in Europe — but how?
Monthly Top Line – January 2023
Highlights from this month's moves, hires, and promotions. One streaming titan steps down, one agency expands its position in a crucial market, and two performance platforms see new CEOs climb up the ladder.
After A Slow Start, TikTok Doubles Down On Ambition to Dominate Social Commerce
With a mixture of engaging video content, cheap ads, a booming influencer market, and a purchase-ready audience, the short video platform believes it has the perfect recipe for a sales success.
CEOs Vow to Weed Out Bad Actors in Affiliate Marketing
Executives from leading platforms in the affiliate space promise to focus on deterring brands that don't pay their affiliates.
The Recipe for Becoming a Transformative Media Giant
Success isn’t served on a plate. Start from the bottom and work your way up, and you could be set for global domination.
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