Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Clever, Courageous, and Creative: Highlights from the Performance Marketing Awards 2023
Find out who took home the trophies at the stunning 17th edition of the Performance Marketing Awards.
TikTok World 2023: Support for Brands is a Priority This Year and Beyond
TikTok hosted its third annual product summit, TikTok World, this week, with a small set of product launches, and a huge emphasis on education and automation.
Webgains Announces New CEO
The new CEO will start immediately, bringing years of experience to the role.
Industry Progression and Brand Partnerships: Join Hello Partner at Awin ThinkTank, 25th May 2023
Come join us and say “Hello, Partner” at Awin ThinkTank, as we return to one of the UK’s biggest affiliate and influencer hot spots of the year. Session topics include the success of customer acquisition, unlocking brand partnerships, and the changing influencer landscape.
“It provides something deeper than just commercial relationships”: Blue Light Card on The Performance Marketing Awards
Ross Hall-Galley, Commercial Director at Blue Light Card, sits down with Hello Partner to explain why he believes the Performance Marketing Awards gives the industry a “deeper relationship.”
Survival Kit: How to Recession-Proof Your Affiliate Marketing Strategies
Another recession is certainly on the cards. How can the affiliate space weather the storm? We explore how to best prepare for an upcoming financial crisis.
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