TikTok has unveiled its priorities for 2023 and beyond at TikTok World, citing brand support and an improved advertising framework as a key focus.

To help brands find success on TikTok, the marketing industry was invited to take a deep dive into its advertising solutions and more at the annual summit.

TikTok explored its best practices to enhance brands' experience on the platform, drive and measure results, and how to be discovered by the community.

The platform also launched its new TikTok World Hub, an online learning centre where TikTok aims to help brands embrace the creativity and authenticity of the app, unlock the full potential of their content and ads, and educate brands on how to optimise their TikTok campaigns.

The platform has unveiled four key pillars for their approach to making their ad solutions better for brands. These include:

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